Senior Product Manager (SEO) - User Growth (San Jose)
TikTok
Office
San Jose, California, United States
Full Time
Team Introduction:
The User Growth (UG) team is responsible for the growth of ByteDance's international products, including TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.
Responsibilities:
- Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel. Scope includes page experience and design, information architecture, content distribution, KPI frameworks, and experimentation platforms for the full Web product lifecycle.
- Partner directly with external search engine companies and other search-engine teams to validate advanced search strategies and technical guidance, and rapidly translate those findings into actionable product and engineering plans.
- Design and implement end-to-end SEO programs — including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels — and coordinate with Web and App product and engineering teams to operationalize them.
- Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, development coordination, launch validation and continuous iteration. Mobilize cross-functional stakeholders (product, engineering, data, content and operations) to ensure timely, high-quality execution.
- Localize and scale growth strategies for global markets: adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages.
The User Growth (UG) team is responsible for the growth of ByteDance's international products, including TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.
Responsibilities:
- Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel. Scope includes page experience and design, information architecture, content distribution, KPI frameworks, and experimentation platforms for the full Web product lifecycle.
- Partner directly with external search engine companies and other search-engine teams to validate advanced search strategies and technical guidance, and rapidly translate those findings into actionable product and engineering plans.
- Design and implement end-to-end SEO programs — including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels — and coordinate with Web and App product and engineering teams to operationalize them.
- Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, development coordination, launch validation and continuous iteration. Mobilize cross-functional stakeholders (product, engineering, data, content and operations) to ensure timely, high-quality execution.
- Localize and scale growth strategies for global markets: adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages.
Senior Product Manager (SEO) - User Growth (San Jose)
Office
San Jose, California, United States
Full Time
August 16, 2025