North America GTM Product Marketing Manager - New York

The North America Go-to-Market team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Go-to-Market Lead who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact. This is an individual contributor role.

Responsibilities
- Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
- Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
- Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
- Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
- Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.