Measurement Partner, Financial Services
TikTok
Office
New York, New York, United States
Full Time
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.
We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
Job Responsibilities
• Serve as the measurement subject matter expert for the Financial Services vertical, providing strategic guidance and thought leadership to clients and internal stakeholders.
• Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes.
• Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner.
• Leverage in-depth experience with incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments.
• Apply knowledge of MTA and MMx to optimize measurement solutions and provide actionable insights.
• Partner with the XFN team to align measurement efforts with company-wide goals and ensure consistency across verticals.
• Deliver regular updates and reports to internal stakeholders, contributing to decision-making and strategy development.
• Work closely with partnership and product teams to onboard new vendor relationships, building compelling business cases and designing impactful pilot programs.
• Coach and mentor measurement analysts, fostering their professional development and contributing to a strong team culture.
• Stay up-to-date on the latest measurement trends and technologies to drive innovation and deliver exceptional results.
The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.
We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
Job Responsibilities
• Serve as the measurement subject matter expert for the Financial Services vertical, providing strategic guidance and thought leadership to clients and internal stakeholders.
• Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes.
• Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner.
• Leverage in-depth experience with incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments.
• Apply knowledge of MTA and MMx to optimize measurement solutions and provide actionable insights.
• Partner with the XFN team to align measurement efforts with company-wide goals and ensure consistency across verticals.
• Deliver regular updates and reports to internal stakeholders, contributing to decision-making and strategy development.
• Work closely with partnership and product teams to onboard new vendor relationships, building compelling business cases and designing impactful pilot programs.
• Coach and mentor measurement analysts, fostering their professional development and contributing to a strong team culture.
• Stay up-to-date on the latest measurement trends and technologies to drive innovation and deliver exceptional results.
Measurement Partner, Financial Services
Office
New York, New York, United States
Full Time
August 16, 2025