SENIOR CONTENT EDITOR

JOB SUMMARY

We are seeking a seasoned Senior Content Editor to enhance our storytelling impact & broaden our audience reach. The ideal candidate will have experience transforming diverse story components into engaging narratives, ensuring each piece aligns with CARE's mission to save lives, defeat poverty, & achieve social justice. This role requires a strategic thinker to create compelling content across platforms -- including digital, print, & social -- to reach CARE’s core audiences & beyond.   

You will be responsible for working from concept to final delivery, collaborating with writers, designers, & other team members to craft timely, relevant, & impactful stories. Your editorial eye will ensure all content meets our clarity, coherence, & engagement standards to effectively convey the organization’s messages & values.   Additionally, you will help manage our email newsletters, curating content to captivate our subscribers & drive engagement. You will not only select & edit stories but also optimize subject lines, layouts, & calls-to-action to boost open & click-through rates. You will use data to refine our content strategy & convert web traffic into a loyal, dedicated audience.

RESPONSIBILITIES

Editing

• Editing and Proofreading: Edit and proofread content to ensure accuracy, grammar, spelling and punctuation as well as adherence to style guidelines. Collaborate with team members to review and improve each other's work.   
• Brand Voice and Consistency: Maintain and uphold the brand’s voice, ensuring consistency across all communication channels and audiences.   
• Ethical Guidelines:  Ensure all CARE stories follow ethical storytelling guidelines.

Content Management

• Content Creation: Develop and edit high-quality narrative content and Associated Press (AP) style stories that showcase CARE programs and campaigns.  
• Newsletter Management: Oversee the creation and distribution of email newsletters, ensuring content is engaging, aligns with our strategic goals, and reaches our target audiences.

Analytics Management

• Utilize Google Analytics and other third-party data tools to analyze content performance, making data-driven decisions to increase traffic and audience engagement.   
• Contribute data, insights and learnings to overall reporting for campaigns. 

• Collaboration and team building: Work closely with the media, fundraising, and digital teams to produce cohesive and impactful content.