Senior Marketer | Demand Marketing - Japan

We are seeking a Senior Marketer who will execute HubSpot's AI-powered demand generation in Japan. This role requires someone who thrives at the intersection of data, AI, and marketing execution - creating YouTube content, AI-optimized blogs, and data-driven campaigns that drive measurable results.

You'll be building and scaling our AI-first marketing approach while working with rich customer data to personalize and optimize every touchpoint. The ideal candidate is a hands-on executor who leverages AI tools, analyzes performance data, and iterates quickly to optimize demand generation. You will work closely with our global marketing team to share learnings from the Japan market while adapting global insights for local success.

Responsibilities:

• Drive measurable demand generation through strategic YouTube channel development, content performance optimization, and data-driven lead acquisition, leveraging AI insights where applicable
• Execute AI-optimized content strategy - produce YouTube videos, blogs, and offers (such as eBooks, templates) using customer data insights, then analyze performance and iterate based on metrics to own the complete “data analysis” → “content optimization” → “improved results” cycle
• Work closely with our global marketing team to share learnings from the Japan market while adapting global AI-powered strategies and insights for local success 

Qualifications:

• Native Japanese speaker with business-level English proficiency and excellent communication skills in both languages
• 7+ years of B2B marketing experience with demonstrated success in demand generation and content marketing
• Proven experience with AI marketing tools and data-driven content optimization with measurable results
• Strong analytical skills and thrives in data-rich environments, where AI tools, customer insights, and marketing execution intersect
• Hands-on YouTube and content creation experience including video production, AI-optimized blog writing, and offer development
• Track record of personal execution - creating, launching, and optimizing marketing campaigns from concept to measurable results

What You'll Be Doing Day-to-Day:

• Creating YouTube content, creating AI-optimized blog posts and offers based on customer data analysis
• Using AI tools for content ideation, optimization, and distribution strategy
• Analyzing customer data to inform content strategy and campaign targeting
• Running data-driven A/B tests and iterating content based on performance insights

What Makes This Role Exciting:

• [AI-Powered Marketing Innovation] - You'll be developing and executing cutting-edge AI marketing strategies, discovering what works next in the evolving landscape. You'll experiment with video-first strategies, AI-optimized content, and new channel approaches, pioneering demand generation strategies that didn't exist just a few years ago.
• [Data-Driven Impact] - Working at the intersection of rich customer data, AI tools, and marketing execution, you'll have the necessary resources to effectively leverage customer data and insights to continuously improve campaign effectiveness and drive measurable demand generation results.
• [Global Influence] - Your AI-powered marketing successes in Japan will be shared globally within HubSpot and with customers and partners in Japan, positioning you at the forefront of AI marketing innovation.

このポジションの魅力

• [AIを活用した革新的なマーケテイングの実践] - AIの影響と効果を念頭に置いた最先端のマーケティング戦略を策定・実行し、進化し続け必ずしも正解が確立していない環境の中で効果的なアプローチを検証／実証することできます。動画ファーストのコンテンツ戦略、AI最適化コンテンツの作成、新しいチャネルアプローチの実験などを通じて、これまで存在しなかったデマンドジェネレーション戦略を開拓していただく役割です。
• [データに基づいたインパクト創出] - 豊富な顧客データとAIツールをマーケティング施策と融合させ、キャンペーンの効果を継続的に向上させ、デマンドジェネレーションを推進していただく役割です。そのために必要なリソースが提供されます。

[グローバルなチームにインパクトを与える仕事] - 日本でのマーケティング成功事例はHubSpot社内でグローバルに共有されるとともに、日本の顧客やパートナーにも紹介されます。AIマーケティング革新の最前線に立つマーケターとしてのポジションを確立していただける可能性があります。

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

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Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. 

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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