Responsibilities:

• Plan and execute data-driven omni-channel Japan-focused ABM campaign strategies (paid search, social, display, email, webinars, events) to generate interest, engagement and revenue from target accounts
• Serve as global CoE for ABM campaign strategy and execution, including sales and marketing processes, technology platforms and tools, and metrics and reporting
• Localize global campaigns to impactfully resonate with the Japan market and with designated individual targeted accounts; assess and help generate additional local-level content as required to attract and penetrate target accounts
• Track performance, report results, and continuously optimize campaigns to improve bookings contribution
• Align closely with Sales leadership on strategy and execution, ensuring fast follow-up on leads and strong funnel velocity
• Represent Japan Marketing in leadership discussions—report on funnel trends, benchmarks, ongoing campaign SWOT analysis and recommendations
• Partner cross-functionally to gather feedback, share insights, and refine campaign strategies

Qualifications/Requirements/Job Experience: 

• Proven success driving growth for a multinational B2B company in Japan via ABM strategies
• Native Japanese speaker + business-level English speaking and writing skills required.
• 7+ years of hands-on experience running integrated online and offline campaigns, preferably in a B2B tech environment
• Proven ability to align with Sales, build trust, and drive joint accountability around lead generation and pipeline growth
• Experience Salesforce CRM, leading marketing automation (Marketo, Pardot, etc.) and ABM (6sense, Demandbase, etc.) platforms, and AI tools
• Strong budget management skills, with a focus on ROI-driven investments
• Comfortable under pressure in a results-driven environment; managing multiple deadlines and stakeholder requests and prioritizing daily work around biggest impact to growth and KPI targets
• Be able to travel to Cognex Tokyo office throughout the week and attend / support Japan-based events throughout the year as required
• Bachelor’s Degree required in business or marketing preferred