Join Our Team at Tallahassee State College

Director of Marketing Opportunity

Tallahassee State College (TSC), recently recognized as one of the Most Promising Places to Work in Community Colleges for 2025, is excited to announce a full-time opportunity for the position of Director of Marketing – P01412 with the Marketing and Communications Department. We are seeking a dedicated professional who shares our commitment to fostering a vibrant workplace community.

What You’ll Do
The Director of Marketing leads the development and implementation of integrated, data-informed marketing plans that advance the College’s strategic vision, drive student enrollment, support workforce development initiatives, and strengthen community engagement. This position plays a critical role in shaping public perception and ensuring brand consistency across all internal and external platforms.

The Director manages the College’s graphic designers and digital media specialist, providing leadership, mentoring, and inspiration to the creative team. The role oversees strategy, planning, and execution of paid media campaigns across channels, including digital, print, broadcast, and outdoor. The Director is also responsible for the College’s public website, digital media buying, and creative asset development.

Day-to-day, you’ll be responsible for:

Serving as the College’s brand champion, ensuring every marketing effort and creative asset reflects our mission, values, and visual identity.
Leading the design, planning, and execution of seasonal marketing campaigns to drive student interest and applications for academic and workforce programs.
Building strong partnerships with College departments and program leads, providing strategic marketing guidance, and presenting campaign concepts.
Overseeing marketing budgets and resources to ensure smart, efficient spending and maximum return on investment.
Tracking and analyzing campaign results—looking at inquiries, conversion rates, retention, and audience feedback—to guide future strategies.
Supervising the graphic design and digital media team, offering leadership, direction, and constructive feedback.
Managing the flow of creative projects, assigning work to the right team members, balancing workloads, and ensuring projects are completed on time, on brand, and to a high standard.
Working closely with the Director of Communications and the broader team to deliver timely, integrated campaigns, marketing collateral, and recruitment materials. Serves as a liaison with campus partners to maintain collaborative relationships, obtains program information, provides strategic counsel, presents plans and ideas and secures approvals of materials. Works collaboratively with the Director of Strategic Communications and Vice President for Communications and Marketing, as needed.

Who We’re Looking For
We’re seeking a candidate who brings not only technical expertise but also a passion for education and student success. Our ideal candidate will have:

Bachelor’s degree in marketing, communications, or a related field of study.
Minimum of five (5) years of progressive experience in marketing, including at least two (2) years in a management role.
Higher education experience a plus.

Why You’ll Love Working Here
At Tallahassee State College, we’re not just shaping the leaders of tomorrow – we are committed to fostering the growth and development of every team member. As part of our College community, you’ll enjoy:

A dynamic campus atmosphere where your contributions directly impact student success.
A culture that champions continuous improvement, where students and staff alike are valued and empowered.
A supportive team that encourages collaboration, creativity, and innovation.

What We Offer
We offer more than just a competitive salary of $69,180.45 - $77,482.10 annually. When you join the team at TSC, you’ll also enjoy:

Comprehensive State of Florida benefits, including retirement through the Florida Retirement System.
Opportunities for professional development.
A generous leave policy, including paid holidays plus winter and spring breaks.
A collaborative and inspiring campus community.
Tuition waivers and tuition reimbursement programs for continuous learning.
Free access to TSC athletics, fine arts, and performing arts events.

Please visit the College's Benefits site to see the full list of benefits and opportunities

A Little About Us

Established in 1966, Tallahassee State College is dedicated to providing high-quality educational opportunities for students from Leon, Gadsden, and Wakulla counties, as well as from throughout the state, nation, and abroad. TSC offers a wide range of academic and workforce training programs, including associate degrees, bachelor’s degrees, and in-demand certifications. Consistently ranked as one of the top colleges in the nation, our vision is to be recognized as your College of Choice.