Global DTC Loyalty & CRM Manager

J.Lindeberg is a global lifestyle brand with a vision of being the world’s most desirable and successful function and fashion brand. With a unique fashion style that’s effortlessly sophisticated, yet supremely comfortable, we combine creativity and progressiveness to design function and fashion that is sustainably sourced – and delivered to our customers through a customer-focused, seamless experience.

Working at J.Lindeberg gives you the opportunity to learn and grow with some of the most talented, fun and passionate people in the industry. If you like things to move fast, have an entrepreneurial spirit and never settle, you’ll fit right in. Innovation is close to our hearts, and we continuously take action to minimize our impact on the world we live in.

The role

Our DTC business is at the heart of the company, and we are on an exciting trajectory to bring our DTC development and operations in-house to the next level.

As our Loyalty & CRM Manager you drive the omnichannel customer acquisition and retention strategy in partnership with the commercial and marketing leads. This role combines strategic ownership of the CRM and loyalty vision with hands-on execution of campaigns and customer journeys. You own the DTC CRM strategy for growing member engagement and retention. You will be defining actions ensuring customer base growth and increase lifetime value, working actively with RFM globally for E-com and Retail. You set up the activations, digital customer journeys, analyse, adjust, and manage automated flows to ensure seasonal campaigns across Retail & E-com thru personalized communication. In partnership with our Marketing department and the rest of the DTC team, you create a CRM environment that inspires, guides and drives conversion across our own sales channels – webshop and physical stores.

You have a passion for the full customer experience, a drive for results and like to work in a fast pasted, agile, and international environment.

Working hours: Full Time

Reports to: Head of E-commerce

Area of responsibility

Being our DTC CRM & Loyalty leader who is not shy educating and inspiring our organization

Develop loyalty experiences that connect digital journeys with in-store activations

Create a target customer and brand right loyalty offering across own channels – digital and in-stores

Drive and define the global DTC CRM Strategy and deliver insights and actions to our DTC channels

Manage the loyalty calendar and reward strategy to drive loyalty and retention

In partnership with Community and Activations Manager, bring the loyalty experience online to offline

Create conversion focused communication flows over newsletters and SMS

Create and maintain automations to optimize the customer journey

Drive loyalty activation & communication within global campaigns and with local tactics

Manage the customer database and ensure the CRM system is up-to-date, accurate, and effectively utilized by all relevant teams

Analyze the customer base and data to define opportunities and actions taken across Retail and E-com to grow customer base, segments and drive sales

Work with segmentation and create personalized communication

Analyze the customer journey and drive areas of development

Report and follow up on key metrics such as churn, CLV and newsletter efficiency

Further develop our omnichannel focus across our e-commerce and own retail stores

Proactive, energetic, progressive and inclusive stakeholder management (E-Com, Retail, Stores, Omnichannel, external partners, etc.)

Set a clear program together with the HQ Retail and in-store teams on how to implement and activate CRM effectively with tactical follow-ups and measurable goals.

This includes:

• Creating tailored communication flows for different customer segments
• Activating personalized clienteling programs for top clients of our stores
• Tracking opt-in vs. opt-out status at the store level
• Tracking store outreach per day

Education and previous experience

Education in Loyalty/CRM/Marketing automation

3+ years’ experience from a similar role

3+ years of working in CRM and Loyalty systems, e.g. Klaviyo, Sitoo

Analytical and data driven

Technical knowledge and AI application acumen

Experience in building personalized customer journeys

Multi-stakeholder management

Cross-functional project management and organizational skills

Experience with mono-premium-fashion brand preferred

Strategic thinking and problem-solving abilities

Detail-oriented and comfortable in fast-paced working conditions

Understand how the Retail floor operates

Fluency in English is mandatory – Swedish is plus

The J.Lindeberg Values

• Progressive - We strive to be at the forefront, and we dare to challenge the status quo. It comes from our Scandinavian heritage – we are innovators within apparel, use of resources and ways of working.
• Energetic - We bring energy into everything we do. We are entrepreneurial and agile.
  We are ready to do more and better each time. It makes our brand vibrant and magnetic.
• Inclusive - We are a people company. We are diverse and responsible. We act with integrity and take full accountability for what we do. We are a global community. We care for the planet and each other.

We look forward to your application soonest possible, as we reveiw continously - but no later than September 1st, 2025