AI Product Manager Graduate (Creative and Brand Innovation) - 2026 Start (BS/MS)
TikTok
Office
San Jose, California, United States
Full Time
About the Team:
Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content—such as the TikTok One platform, content packages, and ACA creative tools—with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.
By seamlessly integrating creativity, community, and commerce—with AI capabilities embedded throughout—we help brands efficiently reach their target audiences and achieve sustainable growth.
Our mission: Inspire creativity, ignite growth.
Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact
About Global Spark Talent Program:
To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2026 graduates:
- Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
- Dedicated growth support from leader and mentor;
- High-Impact Opportunities.
Believe in the power of youth. Shape the future together.
We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities:
- Responsible for applying text, image, or video generation models in advertising scenarios, owning both model performance metrics and related business KPIs.
- Lead the design and implementation of AIGC-related products and industry solutions, including but not limited to derivation strategies, delivery strategy adaptation, and frontend interaction design. Develop general and customized products, and deliver them via ad platforms, APIs, and other channels.
- Participate in the design and development of innovative AIGC commercialization products, manage requirement tracking and launch readiness, and coordinate with cross-functional teams to ensure high-quality execution.
- Analyze and validate data related to ad performance using AIGC products to improve product development efficiency and advertiser experience.
- Stay updated on industry trends and emerging technologies, drive innovation, and ensure model capabilities remain industry-leading.
Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content—such as the TikTok One platform, content packages, and ACA creative tools—with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.
By seamlessly integrating creativity, community, and commerce—with AI capabilities embedded throughout—we help brands efficiently reach their target audiences and achieve sustainable growth.
Our mission: Inspire creativity, ignite growth.
Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact
About Global Spark Talent Program:
To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2026 graduates:
- Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
- Dedicated growth support from leader and mentor;
- High-Impact Opportunities.
Believe in the power of youth. Shape the future together.
We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities:
- Responsible for applying text, image, or video generation models in advertising scenarios, owning both model performance metrics and related business KPIs.
- Lead the design and implementation of AIGC-related products and industry solutions, including but not limited to derivation strategies, delivery strategy adaptation, and frontend interaction design. Develop general and customized products, and deliver them via ad platforms, APIs, and other channels.
- Participate in the design and development of innovative AIGC commercialization products, manage requirement tracking and launch readiness, and coordinate with cross-functional teams to ensure high-quality execution.
- Analyze and validate data related to ad performance using AIGC products to improve product development efficiency and advertiser experience.
- Stay updated on industry trends and emerging technologies, drive innovation, and ensure model capabilities remain industry-leading.
AI Product Manager Graduate (Creative and Brand Innovation) - 2026 Start (BS/MS)
Office
San Jose, California, United States
Full Time
August 15, 2025