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Creative Director, Brand Design

Meta

174k - 246k USD/year

Office

Los Angeles, CA | New York, NY | San Francisco, CA

Full Time

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.

Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.

We believe in attracting and nurturing talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent creative narrative for work that reaches an audience across the globe due to the scale of our products.

We are seeking a Creative Director, Design to lead brand design for a portfolio of Reality Labs brands. This leader will lead a team of tenured brand designers, be responsible for cultivating a vision for how the portfolio of brands manifest across surfaces and integrated channels, and will guide our internal and external agencies. This role should aim to develop timeless brands, elevate and raise the quality of design work and demonstrate advocacy for design-led experiences and systems.

You will have a background in brand architecture, craft and design thinking, and a proven track record of leading integrated efforts. You will need to thrive and create a vision for work in a deadline-focused, iterative, unstructured environment. As a member of the Creative X design leadership team, you will grow our evolving design practice within consumer marketing, guiding the broader team to redefine how design is experienced.Creative Director, Brand Design Responsibilities
  • Define and lead the design vision for a horizontal cross-portfolio of brands in the Reality Labs Portfolio (Wearables and Metaverse)
  • Lead a team and work hands-on to develop original, breakthrough brand behaviors and design solutions that serve a global audience
  • Elevate and raise the quality of design craft
  • Inspire, enable and energize an industry-leading design team
  • Advocate for design thinking, solutions and consistency for the brand design systems
  • Work seamlessly across organizational structures, partnering with Marketing, Product and Business leadership to develop holistic brand systems
Minimum Qualifications
  • 12+ years of experience in design, building consumer brands globally
  • 5+ years of demonstrated people management experience coaching and developing team members
  • Experience building timeless brands through brand architecture
  • Experience manifesting strategy through design systems
  • Experience managing and leading work within an agency, or similar environment
  • Experience across integrated design work: traditional, product and experiential
  • Experience collaborating with cross-functional partners
  • Experience partnering with and influencing Chief Marketing Officers and other executive stakeholders
  • Experience hiring talent and developing design teams
  • Experience in design tools such as Figma and Adobe Creative Suite
Preferred Qualifications
  • A link to an online portfolio showcasing your work
  • Brand design definition and leadership experience
  • Experience collaborating with or working on a product team
  • Experience leading with creative strategy, purpose and innovation
  • Bachelor's Degree
For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$174,000/year to $246,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.



Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.


Creative Director, Brand Design

Office

Los Angeles, CA | New York, NY | San Francisco, CA

Full Time

174k - 246k USD/year

August 15, 2025

company logo

Meta

Meta.com

Meta