Senior Innovation Manager - Beer & Cider

Your Impact:

As Senior Innovation Manager for Beer & Cider, you will shape the future innovation pipeline for Asahi’s iconic beer and cider brands, including Great Northern, Carlton, VB, Asahi Super Dry, and Somersby. This is a strategic role focused on developing a clear, sustainable innovation roadmap that protects and grows the category in an evolving market. You will lead consumer insights, category exploration, and cross-functional collaboration to bring future-forward ideas from concept to commercialisation, driving long-term growth and category leadership.

 

Key Responsibilities:

 

• Develop and own a 12-36 month innovation pipeline aligned to business and customer needs, filling gaps where direction is undefined
• Lead expansive insight work and category exploration to uncover new platforms and opportunities
• Collaborate with senior leadership and key customers to gain support and embed innovation in the category strategy
• Seamlessly integrate visionary strategic thinking with disciplined execution and operational excellence
• Lead new product development initiatives with a focus on consumer insight, testing, and research
• Be front and centre in clarifying briefs, solving big questions, and steering the future direction of the beer and cider portfolio

 

About You:

 

• 7 to 9 years’ experience in innovation or brand strategy within a blue-chip FMCG environment
• Proven ability to develop strategic innovation pipelines from scratch with strong new product development experience
• Expert at uncovering deep consumer insights, exploring category opportunities, and generating visionary ideas that push boundaries
• Analytical mindset, comfortable with ambiguity and complex problem solving
• Demonstrated resilience and the ability to manage long-term projects with diverse stakeholder views
• Demonstrates strong knowledge of the beer category and market dynamics, with a genuine interest in the industry and its consumers
• Proven ability to build consensus and secure stakeholder alignment across diverse internal teams and external partners
• Driven by curiosity and strategic foresight, proactively challenging conventions to unlock new opportunities and deliver impactful results

If you are ready to take ownership of a vital strategic innovation role with one of Australia’s leading beer and cider portfolios, apply now to join Asahi’s Innovation and Disruption Team and make your mark.

 

Why Asahi Beverages?

 

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zeal and, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

 

We are a Circle Back Initiative employer and commit to responding to all applicants.