Senior Brand Manager Bifi

Company Description

We, at Jack Links, are a global leader in branded protein snacks, a value-driven, family-owned business that is growing rapidly in EMEA. It started in April 2014 when Jack Links purchased Unilever's Bifi followed by Peperami brands in 2016, the Beef Jerky business was integrated, and we were able to operate autonomously in the EMEA region. Jack Link’s is built on authenticity and audacity. From our North Woods roots to being the world’s #1 meat snack brand, we make things differently.

But we’re not just about snacks; we’re driven by our core values: We team up, we tell it like it is, we own our game and shoot for the moon! Values we bring to life. Every. Single. Day.

Job Description

As the Senior Brand Manager for BiFi, you’ll be the driving force of all elements of the brand's growth—from strategy and positioning to integrated brand campaigns (ATL/BTL), insights-led innovation launches, and tight collaboration with Sales, Category, Shopper marketing, and Operations teams. You will be a key member within this cross functional team, steering commercial performance, managing budgets, and leveraging consumer and market insights to ensure BiFi continues to outperform in store and on the go.

In this role, you’ll thrive by blending strategic thinking with creative execution while leading cross-functional projects, managing agencies and budgets, and delivering against ambitious commercial targets. Your drive, agility, resilience and consumer-centric mindset will help elevate BiFi's relevance and market share.

Qualifications

We’d love to see that you’ve built your credentials with at least a bachelor’s degree, backed by a minimum of five to seven years in (FMCG) brand management—where you’ve led both compelling brand communications and innovation development from concept to market. You’re fluent in both Dutch and English and know the Dutch FMCG landscape inside out. Your track record includes delivering successful ATL and BTL campaigns across digital, social, and traditional media, and launching new products with tangible commercial impact.

Additional Information

If you're looking for a place where your creativity meets real business impact, this role offers exciting responsibilities in a fast-moving, international, and innovation-driven environment—one where your hands-on approach really makes a difference. You’ll enjoy a competitive remuneration package, plus the energy of a modern office located centrally in Amsterdam. And you won’t be going at it alone: you’ll join a motivated, talented team that’s fully committed to our mission—collaborating closely, welcoming your creative ideas, and trusting you with genuine ownership from day one.