Marketing Content Specialist (Hybrid, Cluj-Napoca)

ABOUT US

We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support.

Explora Solutions offers flexibility and opportunities for digital and service professionals that are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves.

The Marketing Content Specialist is responsible for managing the brands’ online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.

YOU WILL BE RESPONSIBLE FOR FOLLOWING TASKS:

• Assist teams and stakeholders in ensuring the execution of brand strategies.
• Executing the brand content marketing strategies across the customer lifetime journey.
• Collaborating with agencies to produce high quality content and creative assets.
• Writing, editing and/or refining digital copy.
• Delivering strong, engaging content to clients.
• Planning content calendars with agencies.
• Revising and optimizing dated content using information gathered in SEO research.
• Analyzing web metrics for overall success of different content and developing plans to optimize them.
• Creating content distribution network with other marketing verticals.
• Performing audits on site usability, usefulness, content, and branding from a user POV.
• Publishing digital content through a CMS.
• Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.

WHAT QUALIFIES YOU TO JOIN US ON OUR MISSION

• Strong knowledge of the latest content marketing trends
• Experience with content writing and ad copy writing
• Knowledge of SEO fundamentals, adhering to the latest Google algorithms
• Familiarity with how to distribute content through social media
• Video content ideation and execution
• Experience managing vendors
• Detailed reporting skills to demonstrate content ROI
• Ability to work within and groups as well as autonomously
• Experience managing budgeting

WHAT WE WILL BRING AS BACKUP

Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team is well looked after! Working at Explora Solutions, you’ll experience:

• Great employee benefits like 25 days of leave, meal tickets of 40 lei/day, pension coverage, full health and dental coverage for you and dependents, 7Card subscription, learning and development tailored to your career path, travel & wellness allowance, plus lots of fun activities throughout the year
• Support and collaboration, not just within your immediate team, but with the broader organization as well
• An organization that can flex, and truly supports work-life balance.

#LI-Hybrid