Manager, Reporting & Insights

Bustle Digital Group is seeking a Reporting and Insights Manager to support our Marketing and Distribution team. In this role, you will lead the team in developing and distributing reporting and insights for best-in-class branded content programs, compiling data across multiple 1p and 3p platforms, forming strategic analyses, and crafting insights to deliver against advertiser marketing objectives.
The ideal candidate possesses a strong attention to detail and approaches their work with both a creative and analytical mindset. They are just as comfortable combing through a dense Excel sheet as they are translating data into exciting storytelling opportunities. They are a self-starter and capable of taking on multiple projects simultaneously.

Responsibilities

• Work with Marketing, Operations, and Branded Content teams to define reporting objectives for clients and craft actionable measurement solutions
• Connect, analyze, and visualize content performance data to provide insights supporting key business decisions across all stages of an advertiser’s marketing funnel
• Work alongside Account Managers to develop detailed wrap materials for branded content campaigns, sharing quantitative and qualitative learnings, with recommendations for future content opportunities
• Field ad-hoc reporting requests for Pre-Sales teams
• Uncover solutions to automate and templatize scheduled performance reports where needed

Requirements

• 3-5+ years developing and driving the reporting strategy of digitally-focussed marketing campaigns (Prior experience in digital publishing a plus)
• Familiarity with self-serve ads platforms and in-platform reporting tools: Meta Business Manager, Google Analytics, TikTok Business Center, Pinterest Analytics,  (Previous experience with Google Data Studio a plus)
• Proficient in Microsoft Excel
• Experience in presenting and interpreting content insights, especially to non-researchers
• Excellent verbal and written communication skills to tell a story using data
• Significant attention to detail, particularly when navigating numerous data sources
• Demonstrates strong strategic planning skills, with the ability to manage and prioritize multiple projects with varying objectives
• Comfortable working in a fast-paced and dynamic media environment

BDG is one of today’s leading global media companies, with a portfolio of distinct digital and experiential brands that shape culture through authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers. BDG has global offices in New York, Los Angeles, Miami, London, and Paris.