Media & Analytics Specialist

At Astara, we’ve been redefining mobility for over 40 years, connecting people with cutting-edge technology and staying one step ahead. Today, with operations in 19 countries, annual revenues exceeding 5 billion euros, and a diverse team of 3,000+ people from 50 nationalities, we lead the way in automotive distribution and innovative mobility services. We are committed to sustainability, offering environmentally friendly solutions for a cleaner and more responsible future.

Our portfolio goes far beyond vehicles: we offer flexible mobility solutions including ownership, subscription, and B2B/B2C services, all powered by our own digital platform. With a culture that values diversity and talent, Astara offers a collaborative, inclusive environment where you can grow and make an impact.

Are you ready to join a company driving the future of mobility? At Astara, your ideas and talent move us forward!

THE ROLE: The Media and Analytics Specialist is responsible for planning, implementing, and monitoring advertising campaigns, analyzing data from various sources, and creating reports based on campaign results This role also includes coordinating online and offline media buying projects, collaborating with advertising agencies and media houses, as well as optimizing marketing expenditures to achieve campaign goals and improve the effectiveness of marketing efforts.

MAIN FUNCTIONS/RESPONSIBILITIES:

Team Collaboration

Supporting an inclusive and positive team culture through active engagement in achieving common goals, promoting Astara's values, and open communication. Building strong relationships with team members and enhancing engagement.

Goal Achievement and Development

Working towards set goals, regularly reporting on progress, and taking actions

to meet expectations. Actively seeking feedback, developing strengths, identifying areas for improvement, and participating in available development programs.

Operational Support

Executing daily marketing operations, collaborating on process optimization, and ensuring activities comply with applicable regulations and company standards.

Strategic Support and Business Development

Actively participating in the execution of marketing strategies for brands in the

Polish market, supporting innovative solutions, and analyzing market trends to adapt actions to changing market conditions.

Financial Support

Collaborating on marketing budget planning, monitoring costs, and optimizing

expenses. Supporting the purchasing process, verifying invoices, and ensuring

their timely flow

Functional responsibility

• Assistance in developing and implementing a marketing strategy.

• Planning, implementing and controlling over realization of advertising campaigns-communication 360˚.

• Preparing reports and analysis during and after campaigns.

• Track market spending and competitive environment to optimize your strategy.

• Tracking clients' media consumption trends to improve efficiency.

• Measurement, analysis and reporting of campaign effects (KPI)

• Monitoring and analyzing data in CRM regarding marketing activities and projects.

• Co-creating Marketing Letters and presentations to dealers.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS:

• General knowledge of media and digital trends.

• Advanced knowledge of advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads

• Knowledge of analytical tools - experience with Google Analytics

  (including GA4), Google Tag Manager.

• Knowledge of data visualization tools -experience with data visualization programs such as Tableau, Power BI or Google Data Studio.

OFFER:

• Stable employment in a well-established company.

• A real impact on the quality of service and technical processes

• A friendly work atmosphere and collaboration with a professional team

• Benefits: Multisport card, health insurance, life insurance