Manager - GTM Campaigns.Commercial Operations SA

To plan, design, execute and evaluate acquisition, development or retention promotions for MTN Business.

To ensure that effective systems and processes are in place and maintained for the implementation of campaign management strategy and to identify and implement new value propositions and improvements as indicated by changes in the market and business requirements to ensure brand equity growth in the business unit
 

Operational Planning

• To plan product promotions on yearly and quarterly basis, gathering input from product management and sales segment managers
• To draft clear creative briefs on planned campaigns for all relevant agencies.
• Deliver promotions, which help generate target sales, revenue and churn and within agreed budget and timelines.
• Provide clear instructions and briefing reports on campaigns to sales channels and customer support
• To evaluate campaign performance (measuring conversion rates and campaign ROI) with the aim of continuously improving campaign effectiveness.
• Drive best practice and continuous improvement at system, process and procedure level 
• Consider local conditions, as well as competitor activity
• Identify and exploit new opportunities to grow the business further
• Identify innovative ways to use minimum resources to achieve maximum outputs

Budget Management

• Prepare the budget within area of control
• Manage the approved budget for area
• Prepare cost tracking and variation reports
• Make recommendations for budget-affecting change requests
• Inform Management timeously of potential over-spend

Customer Satisfaction

• Align Marketing Campaign to changing market segments
• Understand BU needs and develop and fine-tune campaigns accordingly
• Ensure Business campaign needs and requirements are satisfied through appropriate systems, processes and procedures
• Put contingency plans in place to prevent delays and enhance the customer experience 
• Initiate change to continually improve all aspects of service delivery
• Drive continuous improvement as an important element of service delivery
• Identify trends and patterns pertaining to customer requests and needs and filter this information through to continually improve all aspects of service delivery

Product/ service enhancement

• Conduct qualitative and quantitative research to gain a general understanding of purchase and usage behaviour in the B2B segment
• Find ways to improve purchase and usage patterns in the BU through added features, pricing and distribution channels
• Find ways to stimulate demand for the BU
• Recommend changes to products and services based on the analysis of the trends and patterns identified in the real-time operational performance data
   

Project Management

• Develop and drive the execution of agreed projects 
• Drive the implementation, tracking, monitoring and compliance of Projects
• Contract management in line with Procurement Policies
• Co-ordinate project reporting
• Ensure effective implementation of the integrated project management model 
• Risk management

Business Analysis

• Perform Business Analysis MTN SA Business Analysis in line with the methodology and guidelines
• Identify ways to fine tune policies, processes and systems in line with changing work practices
• Determine, document, and review requirements for projects within the scope of the value stream or impacting processes and systems 
• Design, analyse and document workflow and make appropriate recommendations that will positively impact operational effectiveness
• Identify Business Improvement and Optimisation opportunities that will result in improvement of process performance 
• Ensure that benchmarking is conducted with other companies and organizations within and outside the industry. 
  Construct business cases for initiations proposed by the business. Research and consider best practice, local conditions, trends, as well as competitor activity
• Identify and implement innovative ways to use minimum resources to achieve maximum outputs

Education

• Bachelor’s degree / Diploma in Business /Marketing

Experience 

• 5 + years of relevant experience in a market related field
• A strong background in marketing and/or advertising and/or in Fast Consumer Goods or Retail-intensive industries
• Deep understanding of B2B marketing
• Experience in developing and executing customer marketing intervensions
• In depth understanding of ICT industry, and marketing principles
   

About MTN South Africa

Launched in 1994, MTN South Africa is a subsidiary of MTN Group, a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.