Sportsbook Customer Retention Manager (Jersey City or Las Vegas)

JOB SUMMARY:

Develop and implement the promotions strategy for Caesars’ Digital Sportsbook.

This role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience, seasonal, and regional needs. The position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers on a weekly, monthly and annual basis.

The following are key responsibilities of the Manager role:

• Plan and coordinate customer acquisition offers in tandem with established customer retention strategies
• Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics
• Work together analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield
• Oversee a team of associates, setting direction on reinvestment and budget
• Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders
• Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments
• Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans
• Present key insights, learnings, and financials to leadership and the wider organization
• Create communication strategy outlines for promotional offers by customer segment or region

Contribute to team development through:

• Making improvements to templates/processes and creating new tools in support of business needs
• Hiring, coaching, developing and mentoring Specialists and Coordinators to ensure best practices become incorporated within the team
• Working alongside other stakeholders to ensure collaboration and best practice sharing 

ESSENTIAL JOB FUNCTIONS:  

• Organized with an ability to multi-task, adhering to processes within deadlines
• Lead with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies
• Identify compliance risks and take actions necessary to eliminate or minimize risks
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior
• Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Finance, Business, Statistics or related field required; 
• Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred
• Experience with customer management software such as, but not limited to, Optimove
• Strong communication and organizational skills
• Creative, innovative problem-solving skills
• Ability to develop working relationships with peers and coordinate activities with operating departments
• Ability to analyze internal financial information and develop plans with measurable results
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes

 

The salary range for this position is $58,855 - $109,370 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Personal Time Off and paid company holidays. 

Behold! Caesars Sportsbook is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise.

 At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.

 As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact.

Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!