Senior Field Marketing Manager, Global Client Programs

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York City or Washington D.C.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We’re looking for a Senior Field Marketing Manager to join the Global Clients marketing team within LinkedIn Talent Solutions. Reporting to the Director of Field Marketing, Global Client Programs, you’ll be responsible for developing and delivering strategic account-based marketing (ABM) programs for some of LinkedIn’s largest and most complex global customers. 

This role focuses on building strong marketing strategies for LinkedIn’s largest customers, helping their leaders see greater value from their existing LinkedIn investments, and identifying new opportunities to expand our partnership. You’ll work closely with Sales, Customer Success, Integrated Marketing, and Product Marketing to drive deeper product adoption, grow strategic engagement, and influence pipeline and revenue across a set of high-potential accounts.
 

Key Responsibilities 

• Collaborate with Sales and Customer Success teams to identify growth opportunities and align marketing efforts to account plans and business priorities. 
• Design and deliver account-based marketing programs that drive awareness, adoption, and expansion of LinkedIn’s Hiring and Learning solutions 
• Partner with Integrated Marketing to bring global programs to life within key accounts, such as Talent Connect, Executive Briefings, and thought leadership campaigns  
• Create, localize, and activate global messaging and value propositions for executive audiences across HR (CPO/CHRO), Finance (CFO), and Technology (CTO/CIO) functions. 
• Use data to measure program effectiveness, track marketing’s influence on pipeline and revenue, and inform future strategies. 
• Provide actionable insights from the Global Client Programs segment to influence product roadmaps and marketing strategy, ensuring our largest customer needs are prioritized in future initiatives. 
• Build strong partnerships across the go-to-market organization - including Product Marketing, Integrated Marketing, Sales, and Customer Success. 
• Contribute to best practice sharing and scalable approaches to field marketing – working closely with your peers in NAMER, EMEAL & APAC 
• Travel approximately 10–20% as needed. 

Qualifications

Basic Qualifications 

• 6+ years of relevant marketing experience in roles that involve building strategy and go-to-market plans, such as in field marketing, product marketing, consulting, integrated marketing, and industry marketing.  
• 2+ years of building and executing ABM or customer marketing programs in partnership with Sales and Customer Success. 

 

Preferred Qualifications 

• Experience developing marketing programs that drive customer value and support both retention and growth. 
• Strong written and verbal communication skills, with the ability to craft compelling narratives for senior executive audiences. 
• Strong analytical mindset with a focus on using data to measure impact and drive decisions. 
• Familiarity with Dynamics (or similar CRM), marketing automation platforms, and LinkedIn’s suite of marketing tools. 
• Collaborative, adaptable, and energized by working in cross-functional environments.
• Experience working with large, complex enterprise accounts.

 

Suggested Skills:

• Account-Based Marketing
• Customer Marketing
• Executive engagement 
• Strategic planning 
• Cross-functional leadership
• Data driven decision making

 

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.