Senior Brand Marketing Manager, Strategic Storytelling & Insights

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We’re looking for a seasoned brand marketer to lead the development of customer-centric stories that don’t just celebrate success but shape the perception of our brand. 

Reporting to the Brand & Content lead, this role is responsible for turning powerful customer insights and results into brand-building content that reflects our core value propositions. While the primary focus is on customer narratives, this is a true brand marketing role, connected to strategy, driven by positioning, and designed to influence how the market sees LinkedIn Ads. 

This marketer will partner closely with creative, comms, growth, product and solutions marketing teams to ensure customer stories ladder up to brand goals, reflect our evolving narrative, and connect with our key audiences. There will also be opportunities to contribute to broader brand marketing initiatives beyond storytelling. 

A sense of humor and a desire to have fun are also essential! This is a great opportunity for a well-rounded, seasoned marketer looking to flex and grow their leadership skills while having an outsized impact on showcasing customer success stories. 

Responsibilities: 

• Define, and execute a comprehensive global customer story strategy by establishing clear objectives, strategic priorities, and content guidelines that highlight customer achievements while promoting the value of LMS, and align with business priorities 
• Build, execute, and report on KPIs to understand the business impact of customer stories, including engagement metrics, sales utilization, brand perception, and revenue  
• Drive strategic, creative, and executional continuity across all customer stories, ensuring they align with business priorities and drive key brand perception metrics while maintaining authentic customer voice and collaborating effectively with Customer Marketing and Product Marketing 
• Design and implement standardized production processes for customer story development, creating workflows and frameworks that enable other teams to execute efficiently while maintaining quality standards.  
• Manage customer story pipeline across teams, tracking all customer stories in production and signing off on final content to ensure consistency 
• Build and maintain an internal and external repository of customer stories, ensuring easy accessibility and searchability for sales and marketing teams while establishing standardized processes for story development 
• Develop best-in-class customer stories that serve as cornerstone brand assets fueling major campaigns, executive keynotes, and external thought leadership. 
• Collaborate cross functionally to orchestrate internal comms, enablement, and external GTMs on paid and owned marketing channels, partnering with Growth Marketing, Content Marketing, and Solutions Marketing 
• Serve as the customer story expert and connective tissue across teams, working to share knowledge and ensuring a cohesive storytelling approach across the business. 

Qualifications

Basic Qualifications: 

• BS/BA Degree in a marketing, advertising, or technology related field or equivalent experience 
• 5+ years of work experience in marketing or communications related role, with a focus on messaging and positioning 

 

Preferred Qualifications: 

• Experience in brand marketing or brand strategy roles, with a focus on shaping audience perception and long-term brand building 
• Excellent attention to detail, project management, and organizational skills; proven ability to deliver high quality work and meet deadlines 
• Passion for advertising, media, software, tech or B2B Internet products 
• Strong ability to analyze and package qualitative and quantitative data into compelling stories/recommendations that drive decision making 
• Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively 
• Demonstrate leadership skills, proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals 
• Ability to be proactive and take initiative to seek information and solve problems in an unstructured environment 
• Ability to build trust quickly internally and externally with customers, high degree of empathy, and expertise at managing senior, cross-functional relationships 
• Experience working with external agencies for creative development and video production 
• Knowledge of legal and compliance considerations for customer content and testimonials 
• Willingness to learn and tackle new formats and channels 

 

Suggested Skills:  

• Strategic Thinking 
• Storytelling & Content Development 
• Project Management 
• Cross-functional Collaboration 
• Data Analysis & Performance Measurement 

 

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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