SEO Manager (Poker)

We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

Roles & Responsibilities

• Define and optimise KPIs aligned to organic deposits, not just traffic, while improving search engine rankings.
• Conduct thorough keyword research to identify opportunities for content optimisation and expansion.
• Optimise website content for targeted keywords and user intent, including landing pages, blog posts, and product pages.
• Perform technical SEO audits to identify and resolve website performance and crawlability issues.
• Develop and manage technical SEO/ASO, content strategy, link building, and crawl optimisation.
• Monitor and analyse website performance metrics using Google Analytics, Search Console, and other relevant tools.
• Collaborate with cross-functional teams, including content creators, developers, product team and designers, to implement SEO best practices.
• Stay updated on industry trends, algorithm changes, and best practices to ensure our SEO strategies remain effective and competitive.
• Generate regular reports on SEO performance and provide actionable insights to stakeholders.

Skills & Qualification

• Proven experience of 7-10 years in SEO with a track record of driving business through organic traffic and improving search engine rankings.
• In-depth knowledge of SEO and ASO best practices, app store/play store/search engine algorithms, and ranking factors.
• At least 1+ years of hands-on experience with ASO tools like AppTweak, Sensor Tower, or MobileAction.
• Proficiency in Google Analytics, Google Search Console, and other SEO tools such as SEMrush, Ahrefs, Moz, etc.
• Knowledge of HTML, CSS, WordPress and JavaScript for technical SEO optimisations.
• Stay ahead of developments in Google SGE, Bing Copilot, ChatGPT search integrations, and other AI-led discovery channels.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficient with MS Excel and Tableau
• Excellent communication and collaboration skills with the ability to work cross-functionally.
• Detail-oriented mindset with a focus on delivering high-quality results.
• Continuous learning and adaptability are key to staying updated on industry trends and changes.
• Google Analytics certification, Experience with website optimisation and A/B testing tools (e.g., Google Optimise, Optimizely) is preferred.
• Prior experience with agencies will be preferred
• Experience of marketing automation tools such as CleverTap, MixPanel and WebEngage will be a plus

What we offer -
1. Competitive salary2. Mediclaim Policy - Best in Industry3. Flexible working hours4. Career Development Program5. Best in Industry Reward and Recognition program6. Inclusive and Collaborative Work culture7. Lunch is served every day8. Cabs are provided for an easy commute.