Sr. Manager, Local Media Strategy and Planning

PURPOSE OF THE POSITION
The Sr. Manager Local Media Strategy & Planning plays the critical & unique role of translating the brand’s activity briefs into effective local media channel plans and buys in two parts: 1) serving as the primary paid media business owner on behalf of ICR markets (Inspire Company Restaurants) across the portfolio; and 2), serving as counsel and best practices lead in providing guidance to all non-ICR local media plans and buys, including franchisee-only markets. In this role, the Sr. Manager
will partner with dedicated brand Managers across MS&P to ensure plans are brought to life holistically through tactical channel and partner allocations.

RESPONSIBILITIES:

• Media Strategy & Planning for ICR (50%)

• • Lead daily interactions with ICR teams to ensure ongoing media deliverables across the various plan developments, implementations, execution and post-campaign phases

• • Lead the general day-to-day functions with the agency teams to create and/or deliver on objectives tied to local media strategy plans and investments

• • Enable and oversee the integrated brand-reporting of media performance documents (dashboard reporting) as needed by cross functional team members for internal and external purposes

• • Work closely with brand and marketing teams on creative messaging strategy to ensure the

• media and creative are cohesive and aligned across all channels

• • Oversee and be accountable for the ICR media budget, with billing and invoice support as needed from the ICR teams; this process spans the G&A across brands occasionally, so must ensure tight financial rigor to ensure all expenses are on time and on budget:

• o Maintain media plan budgets and billings

• o Generate and communicate necessary financial records (NAF, LAF), including crosscomparing

• actuals vs. plans to better enable accruals and forecasts

• o Proper management and reconciliation of all account budgets in accordance with

• media authorizations

• o Develop and maintain relationships with agency personnel related to budget

• management processes and deliverables

• o Ensure key information is provided to appropriate individuals and teams regarding

• budget management issues

• o Budgeting and forecasting company revenues and internal operating expenses, as

• well as reconciling data from multiple financial databases

• o Interface with external/internal teams in managing requests concerning processes

• and deliverables. This will include but not be limited to internal brand and

• enterprise analytics teams and possibly 3rd party auditors

• Agency and Cross-Functional Internal Teams Collaboration for ICR (20%)

• • Lead the ICR agency relationship tied to Media Planning & Buying SOW

• • Lead competitive tracking on a regular basis and/or as needed

• • Partner with the media analytics team to measure impact of ongoing campaigns and overall

• plan

• • Partner with broader MS&P team to develop a learning agenda and testing roadmap based

• on the brand’s objectives, insights, and key challenges

• Media Strategy & Planning non ICR (30%)

• • Serve as the POC for all Local media vendors and/or Local(Geo-Local) capabilities across

• media platforms

• • Strive for flawless execution across the various steps required to ensure proper asset

• alignment (including creative & traffic fulfillment) across media buys; this will include

• verification of coding/tagging as necessary across all media buys for measurement reporting

• and accuracy

• • Represent brand interests/updates as a contributor in our regular status meetings (both

• internal and external) to help prioritize deliverables and timelines across Demand

• Generation

• • Represent MS&P at internal or external brand meetings as needed

• • Lead and/or Co-Lead Local Media Planning Summit(s) with internal and external

• stakeholders to ensure best practices and setting proper guidance in forward planning

• cycles

Requirements:

• 4 Year Degree Preferred

• 9+ years of relevant experience in marketing and / or media

• Demonstrated experience in problem solving and managing multiple tasks

• Ability to lead teams and deliver results

• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)

• Ability to balance multiple priorities and meet project deadlines

• Excellent oral and written communication skills

• Ability to lead and influence others

• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

• Passion for the restaurant industry and desire to train in our restaurants to learn operations.

• A strong desire to help shape the future at Inspire Brands

• Self-starter personality who can operate with minimal supervision

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.