Manager, Social Media

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
 

Position Purpose: Responsible for the day-to-day operations and oversight of all Centene direct-to-consumer (Ambetter Health, Wellcare, state health plans) social media channels (including Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.) as part of the Company’s overall digital - marketing strategy. Maintain a pulse on the needs and challenges for social channels, provide counsel and best practices on social media matters, drive thought leadership initiatives, develop and manage influencer campaigns, advise on community management and response protocols, and play a key role in developing content for social channels.

• Develop a social media channel/platform strategy (both inbound and outbound communications) for beneficiaries and providers, in partnership with other customer service channels such as call center, web, email, etc.
• Provide counsel to a team of Social Media Customer Service Representatives responsible for responding to and monitoring customer inquiries received via social media channels. Ensure performance is achieved and employee development actions are identified and implemented.
• Capitalize on the one-to-many benefits of social media with the goal of answering anticipated questions.
• Develop and oversee the execution of strategic social media and digital initiatives, including and integrating interactive media into the overall business strategy.
• Develop processes for responding to inbound inquiries received via social media channels. Establish response protocols and KPIs.
• Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new channels for relevance/trend identification, reporting conversation shifts and other relevant online data, and maintaining posting schedules.
• Maintain a social media calendar, managing the ideation, production and publishing across all platforms.
• Actively play a day-to-day role in community management via monitoring line of business profiles and audiences.
• Communicate marketing analytics, including Internet trends, site features and best practices, and will report results to leadership.
• Report on analytics and KPIs to key stakeholders on a regular basis.

Education/Experience: Bachelor’s degree in Marketing, Communications, or related field or equivalent experience. 5+ years of experience resolving customer inquiries on social media, sourcing and managing content development and publishing resources.

Pay Range: $86,000.00 - $154,700.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.  Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status.  Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act