Vice President, Marketing

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations, to in-depth coverage of technology, sports, film, culture and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include the climate emergency, economic and racial inequality, digital privacy and much more. Guardian US launched in 2011 and today has bureaus in New York, Washington DC, New Orleans and Los Angeles. The Guardian is an independently owned, mission-driven organization, funded by readers around the globe.

It’s the talent, energy and commitment our people bring to The Guardian that make us who we are. Across our business we have some of the most creative thinkers in media and beyond: award winning journalists, cutting edge commercial teams, digital talent and more. 

About the Role

As Guardian US continues to grow their commercial footprint, we are seeking a Vice President, Marketing to help transform our advertising business by leading our go-to-market (GTM) strategy, elevating their brand in the marketplace, and delivering measurable impact across our revenue-generating efforts.

The Vice President, Marketing will serve as a senior leader within the Guardian US advertising leadership team, with accountability for driving growth through compelling marketing programs, thought leadership, and commercial storytelling. This individual will lead the development and execution of the GTM strategy that positions the Guardian as a must-buy media partner for brands and agencies in the US and globally. The successful candidate will bring both creative and analytical rigor, a deep understanding of the media and advertising landscape, and a passion for the Guardian’s editorial mission.

Department: Marketing

Reports to: Chief Advertising Officer

Location: New York, New York

Hybrid/Remote/In-Person: Hybrid, 2-days in office

Terms and conditions: Full time, permanent role

Key Responsibilities

• Revenue Enablement & Strategic Leadership
  • Own the marketing contribution to the direct-sold advertising revenue targets for FY25/26 and beyond;
  • Develop and execute marketing strategies and sales enablement programs that empower the US advertising sales team to close more deals and deepen relationships with agencies and clients;
  • Track performance against KPIs, optimizing marketing tactics for maximum commercial impact.
• Go-To-Market (GTM) Strategy
  • Lead the development of a unified global GTM narrative in close coordination with the Guardian teams in the UK and Australia;
  • Ensure strategic alignment across markets on messaging, positioning, value proposition, and commercial packaging.
• Client-Facing Engagement
  • Attend three to five key client meetings per week to support sales in real time, provide strategic input, listen for opportunities, and elevate the Guardian’s brand story directly to marketers;
  • Translate client needs and industry trends into actionable marketing ideas and partnerships.
• Sales Tools & Storytelling
  • Develop and own the General Presentation and other sales collateral, partnering with executive leadership, editorial, design, communications, and strategy teams;
  • Ensure the Guardian’s market-facing story is consistent, powerful, differentiated, and infused with data and proof points.
• Innovation & Editorial Alignment
  • Work closely with editorial stakeholders to identify innovative content-led opportunities that resonate with advertisers without compromising editorial integrity;
  • Keep the Guardian at the forefront of culturally relevant and commercially viable storytelling.
• Trade Marketing & Industry Presence
  • Partner with communications to shape the Guardian’s voice in the marketplace, from trade media and awards submissions to tentpole activations and event sponsorships;
  • Ensure each campaign or activation is supported by KPIs and clearly tied to revenue or reputation objectives.
• Audience & Insights
  • Collaborate with the Research and Strategy teams to ensure audience data and proprietary research inform every pitch, presentation, and trade activation;
  • Use insights to develop bespoke messaging and packages for high-value verticals (e.g., tech, finance, CPG, sustainability, etc.).
• Internal Alignment & Executive Partnership
  • Cultivate strong relationships with senior stakeholders across the Guardian US, UK, and Australia to ensure alignment on strategic priorities, editorial positioning, and resource planning;
  • Serve as a trusted advisor and thought partner to commercial leadership, ensuring full confidence in marketing’s contribution to the business.

Qualifications

• Ten-plus years of experience in media, marketing, or advertising, with at least five years in a senior B2B marketing or commercial strategy role at a media owner, publisher, or platform;
• Proven success building and leading marketing teams that have driven revenue growth and elevated brand perception in the media marketplace;
• Strong understanding of the agency and brand ecosystem in the US, with a track record of success marketing to senior-level decision-makers;
• Demonstrated ability to create and execute go-to-market strategies that span multiple regions and functions;
• Hands-on experience with audience insights, data-driven storytelling, and sales enablement materials;
• Experience working cross-functionally with editorial, communications, product, and research;
• Deep appreciation for the Guardian’s mission and values and the role of independent journalism in society;
• Excellent communicator and presenter with the ability to represent Guardian US confidently in high-stakes settings.

About You

• Strategic and entrepreneurial thinker with a bias for action;
• Highly collaborative and team-oriented approach to leadership;
• Strong storytelling instincts and creative sensibility;
• Comfort working in fast-paced, matrixed environments;
• Relentless curiosity about media trends, cultural shifts, and advertiser needs.

How to Apply

We know there are great candidates who might not check all these boxes or who possess important skills we haven’t thought of. If that’s you, we encourage you to apply and tell us about yourself.

All candidates interested in applying should upload a resume and cover letter.  

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to the application process to make it easier and more comfortable for you. Please email the recruiter listed on the job posting or at recruitment.us@theguardian.com to discuss further so we can work with you to support you through your application.

Compensation and Benefits

• Salary: $230k - $250k with the incentive bonus plan
• 20 days of vacation leave in addition to 12 company holidays and 2 personal days
• Unlimited sick time
• Free Headspace subscription for you and your family members(Headspace is a company that offers evidence-based meditation and mindfulness tools, mental health coaching, therapy, psychiatry, and EAP services)
• 401(k) Match
• Subsidized healthcare coverage including medical, vision, and dental
• Medical and Dependent Flexible Spending Accounts
• Generous parental leave with 100% pay
• Long Term and Short Term Disability insurance 
• Life insurance 
• Commuter benefits 
• Work/Life balance: Flexible hybrid schedule 

Culture & Wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day. 

We offer great tools to help you prioritize your wellbeing including a free Headspace subscription and access to an Employee Assistance Program. 

Learning & Development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

Sustainability

Our goal is to become an environmentally regenerative company and we have signed up to a sustainability vision and strategy to reach it. Find more information about sustainability at GNM here.

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The Guardian is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies. In addition, the Guardian will provide reasonable accommodation for qualified individuals with disabilities.

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.