Senior Director, MarTech Platform & Innovation

JOB SUMMARY
Reporting to the VP of Digital & Enterprise Products, Greater China, this role will be the key roles to lead our efforts to drive local capability of Martech and Digital innovation in China, in order to support the strategy of growing forwarding in China.

The Senior Director, Martech Platform & Digital Innovation is responsible for:

• Martech Technology Landscape Understanding
  •    Have a deep understanding of the local martech technology landscape in China, including key players, market trends, and regulatory requirements, with hands-on experience on the key modules of leading products
  •    Have a deep understanding of martech data requirements, and have hands-on experience in implementing the martech data strategy
  •    Have hands-on experience in working in or with Marketing leadership to formulate Martech strategies and identify most suitable approaches to bring the strategy to life
  •    Build and maintain relationships with martech vendors and industry experts.
• Martech Platform Strategy and Execution
  •    Develop and execute a comprehensive marketing platform strategy to optimize customer engagement and drive business outcomes.
  •    Effectively communicate the strategy with key stakeholders both in Greater China and on the HQ side
  •    Evaluate, select, and implement key martech platforms in China, starting with foundational research and POC setup
  •    Ensure effective integration and interoperability of martech solutions across the organization.
• Digital Data Analytics and Insights
  •    Leverage digital data analytics to gain insights into customer behavior, optimize campaigns, and improve decision-making.
  •    By working with Marketing and other disciplines, build and manage data pipelines to collect, clean, and analyze digital and marketing data.
  •    Collaborate with business stakeholders to translate digital data insights into actionable strategies and Digital product optimization recommendations
• Digital Innovation and Emerging Technologies:
  •    Stay abreast of the latest martech and emerging technologies, including Generative AI for consumer-facing digital scenarios
  •    Identify and explore use cases for Generative AI in marketing, customer engagement, and other areas of interest from the business
  •    Identify and evaluate innovative Digital opportunities that can enhance customer experiences and drive business value.
  •    Lead the development and implementation of proof-of-concepts and pilot projects for new technologies.

CANDIDATE PROFILE
Education and Experience 
•    10+ years of experience in data analytics, marketing technology, and innovation.
•    Strong knowledge of Generative AI and its application in marketing.
•    Deep understanding and hands-on experience of leading martech solutions in China.
•    Deep understanding of China market, digital trends, and Chinese customer behavior.
•    Excellent communication, presentation, and interpersonal skills.  Able to conduct effective strategy discussions with executive leadership
•    Ability to work independently and as part of a team. developing and executing marketing campaigns using Generative AI tools
•    Clear understanding & experience of how an online digital product is delivered. Ability to assess risks and understand high level of effort for stories/tasks 
•    Ability to prioritize with business emergency and consumer needs and analyze, use data to inform decisions. 
•    Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements
•    Demonstrates self-confidence, energy and enthusiasm, and strong leadership skills in a team environment
•    Self-motivated team player that works well with counterparts from various functions/departments and can influence the work of counterparts without direct reporting accountability
•    Ability to document and communicate project plan and dependencies in both English and Mandarin Chinese 
•    Ability to influence without authority, collaborating with business and cross-functional teams who do not report into this role to get things done. Proficient interpersonal skills, personable yet persistent.
•    Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business.
•    Flourish in ambiguity, setting own goals and effectively delivering them in a very fast-changing environment. Motivated by making life better through technology and wanting to be part of a team that makes this happen.
 

CORE WORK ACTIVITIES 
1.  Martech Platform Strategy and Execution:
•    Develop and execute the overall Martech platform strategy to enhance our digital and marketing capabilities and drive business growth, with a deep understanding of the local Martech landscape in China, including emerging trends, key players, and market dynamics
•    Identify and evaluate key Martech platforms, tools, and vendors in China.
•    Oversee the implementation and integration of Martech solutions, ensuring seamless functionality across various marketing channels.
•    Drive the adoption of Martech platforms and tools, providing training and support to marketing teams.

2.  Digital Data Analytics and Insights:
•    Leverage data analytics to uncover actionable insights, optimize marketing campaigns, and drive data-driven decision-making.
•    Collaborate with cross-functional teams to establish KPIs, track performance metrics, and develop reports and dashboards.
•    Stay up-to-date with the latest advancements in digital data analytics and implement innovative approaches to enhance marketing effectiveness.

3.  Innovation and Generative AI:
•    Stay abreast of the Generative AI market landscape in China, including technological advancements, startups, and potential partnerships.
•    Lead the exploration and adoption of Generative AI technologies to drive innovation in marketing campaigns, personalized customer experiences, content creation, and other areas where innovation can drive incremental business performance

4.  Leadership and Collaboration:
•    Provide strategic leadership to the Martech and Innovation team, fostering a culture of creativity, collaboration, and continuous improvement.
•    Collaborate with internal stakeholders, including marketing, IT, EA, security, legal, data teams, and Digital Product Owners etc. and Global teams, to align Martech and innovation initiatives with organizational goals.
•    Manage relationships with external vendors, agencies, and technology partners, ensuring effective partnerships and optimal utilization of resources.

MANAGEMENT COMPETENCIES 
Leadership
•    Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
•    Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
•    Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
•    Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
•    Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 
•    Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution
•    Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
•    Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
•    Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
•    Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
•    Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
•    Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.

Generating Talent and Organizational Capability 
•    Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
•    Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise
•    Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
     o    Communications and Media– Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.  
     o    Internet/Intranet/Extranet Design– Internet/Intranet/Extranet Design-Knowledge of web and digital fundamentals, including web and digital design principles and approaches, the impact of various technical design choices, and their impact on the user experience.  
•    Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
     o    Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
     o    Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
     o    Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
     o    Reading Comprehension - Understands written sentences and paragraphs in work related documents.
     o    Writing - Communicates effectively in writing as appropriate for the needs of the audience.
 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.