Marketing Head

This role is for one of Weekday’s clients
Min Experience: 10 years
Location: India
JobType: full-time

Requirements

As the Head – Marketing, you will be responsible for leading the global marketing strategy to elevate Botanic Healthcare’s brand, products, and market reach. This role demands a strong understanding of B2B dynamics in the nutraceutical and herbal industry, and the ability to manage brand positioning, international exhibitions, corporate communications, and new product marketing.

Key Responsibilities

1. Branding & Market Positioning

• Define and implement a global brand strategy to position Botanic Healthcare as a trusted, science-backed herbal and nutraceutical company.
• Strengthen brand recall and differentiation in competitive international markets.
• Oversee packaging, product visuals, and digital assets for brand consistency.

2. B2B & Product Marketing

• Develop B2B campaigns targeting formulators, manufacturers, distributors, and brand owners worldwide.
• Own end-to-end product marketing: market research, competitor analysis, messaging, and GTM strategies.
• Support business development teams with sales tools, presentations, product brochures, and technical documents.

3. International Exhibitions & Trade Shows

• Strategically plan Botanic Healthcare’s participation in global exhibitions (e.g., Vitafoods, SupplySide West, FI Europe/Asia).
• Lead booth conceptualization, marketing collateral, pre/post-show communication, and lead generation efforts.
• Evaluate ROI and implement data-driven improvements in future events.

4. Corporate Communications

• Oversee all corporate communication—internal and external.
• Develop thought leadership content, press releases, newsletters, and presentations.
• Build media relations and manage public relations aligned with the company’s global brand voice.

5. Digital & Content Marketing

• Supervise content strategies for the website, LinkedIn, newsletters, and B2B directories.
• Drive engagement through storytelling, educational content, and product highlights.
• Optimize SEO and online visibility to support inbound leads.

6. Team Leadership & Budgeting

• Build and lead a performance-driven marketing team.
• Define KPIs, allocate budgets, and ensure timely execution of all marketing initiatives.
• Collaborate cross-functionally with R&D, Sales, and Regulatory Affairs.

Qualifications & Skills

• MBA in Marketing, or a Master's in Life Sciences with a specialization in Marketing.
• 10–15 years of progressive experience in B2B marketing within nutraceuticals, herbal extracts, or pharma.
• Proven track record in international brand building, product marketing, and trade shows.
• Excellent leadership, project management, and communication skills.
• Strong knowledge of global regulatory frameworks, market trends, and buyer behavior in the natural ingredients space.

Performance Metrics

• Brand recognition in key target markets
• Growth in marketing-generated leads and qualified prospects
• ROI from international exhibitions and campaigns
• Timely and successful product launches
• Strength and retention of the marketing team