Marketing Coordinator - Per Diem, Variable (Norwalk)

The Marketing Coordinator role at Alta Hospitals (Southern California Hospitals, Los Angeles Community Hospitals) supports marketing and communications activities for both new and existing hospital services to achieve strategic growth and improve the health and wellbeing of those we serve.

• Support web technical marketing including price transparency/compliance, links headers, new page builds, footers, analytics and content development for marketing campaigns including, but not limited to, websites news, web articles, advertisements, email marketing, and social media.  Coordinate with hospital entities for gathering appropriate content.  
• Develop, implement, track and optimize all marketing tactics including traditional; digital, SEO and SEM; Google Analytics, AB/testing, and social media, to ensure effectiveness. Utilize market research to identify trends and opportunities and utilization of AI technologies.
• Support Marketing technology platforms including Optimizely, Yext, Yelp, Google My Business, Meta/Facebook, LinkedIn, Glassdoor and others, as needed. Work with freelancers/vendors as needed to coordinate web services
• In collaboration with the VP Business Development and Director of Marketing and Communications, work with representatives in all entities from clinical/medical/surgical departments and administration to implement marketing plans and initiatives.
• Prepare and modify routine/non-routine and internal/external correspondence, memos, documents, reports, meeting notices, and presentations in appropriate formats using word processing, spreadsheets, PowerPoint, web platforms, etc. Support cross-functional communications to keep both short and long-term initiatives moving according to schedule.
• Assist with digital design, video, and multimedia production.
• Use analytics to provide measurement and ROI.

Required Qualifications: 

• Bachelor’s degree
• Three to five years of marketing experience
• Excellent written and verbal communication skills in English
• Ability to communicate in a concise and effective manner
• Ability to maintain a work pace appropriate to the workload
• Ability to work independently with minimal supervision and direction
• Must demonstrate customer service skills appropriate to the job
• Demonstrates excellent organizational skills/abilities
• Ability to establish and maintain effective working relationships

Preferred Qualifications: 

• Healthcare Marketing or Marketing Technology Experience

Pay Rate: Min - $38.00 | Max - $38.00

Prospect Medical Holdings' ability to deliver quality, compassionate care during the unprecedented pandemic affirms the original vision of its founders. This is the fulfillment of the hopes Prospect’s founders had for the company, and proof that a clear vision, an insightful operating model, and a commitment to communities and our employees, born in the past, remains the way of the future.
Every day, our more than 11,000 affiliated physicians and 18,000 employees at 17 hospitals, 165 outpatient centers and 28 medical groups provide nationally recognized care in six states. Our comprehensive network of quality healthcare services is designed to offer our patients and 600,000 members highly coordinated, personalized care tailored to the unique needs of each community we serve—many of which provide essential medical services to underserved communities as safety-net hospitals.