Job Title: Student Worker - Content Marketing Student Worker

Job Classification: Marketing and Communications, Student

Department: School of Music Dean & Administrative

Hiring Manager: Taylor Vieger

Contact: angela_traylor@baylor.edu

Work Schedule: Maximum of 20 hrs per week, flexible working hours

Desired Length of Employment: Fall/Ongoing

Pay Rate: $10/hr

Job Description:

The Content Marketing Student Worker helps the Baylor School of Music’s Marketing & Brand Coordinator plan, create, and share compelling stories about our performances, faculty, and students. In addition to writing and scheduling digital content, this role is responsible for shooting short-form, viral-style video at events or rehearsals, ensuring the School of Music’s dynamic energy is captured for social media and other outlets when needed.

Responsibilities

- Content Planning & Calendar Support - Assist the Coordinator in maintaining an editorial calendar for concerts, recruitment pushes, and faculty/student spotlights. Stay informed about upcoming performances or special projects that warrant short-form video capture
- Short-Form Video Capture & Editing - Film quick, viral-oriented clips during rehearsals, backstage moments, or live events—focusing on behind-the-scenes insights and high-impact visuals
- Social Media & Email Assistance - Help draft social media post copy (Instagram, TikTok, Facebook) to accompany videos and short form content; schedule them using provided tools. Help design or edit email marketing materials promoting upcoming events, then measure open rates and engagement under the Specialist’s guidance
- Copywriting & Proofreading - Help draft short form copy for social, web, and email, ensuring messaging reflects Baylor’s brand voice. Spot-check grammar, style, and alignment with School of Music messaging before final publication
- Print & Design Coordination - Collaborate with the Coordinator to gather images or text for posters, brochures, or other collateral. Help design in Canva or similar platforms, maintaining brand consistency on color, fonts, and layout
- On-Location Assistance - Attend select concerts, rehearsals, or promotional events to capture spontaneous, engaging moments on video or as photos for later campaigns. Serve as a liaison with faculty and student performers for quick interviews or cameo appearances in short-form content
- Data Tracking & Reporting - Help gather basic analytics (social engagement, video views, watch time) to share with the Coordinator. Recommend small improvements or content angles for future campaigns based on performance metrics
Skills/Qualifications
- Enrollment & Field of Study - Currently enrolled as a Baylor undergraduate or graduate student, ideally studying Marketing, Communications, Film/Media, or a related field
- Video & Digital Skills - Familiarity with basic video shooting (phone or DSLR) and editing in easy-to-use software (Premiere, iMovie, etc.). Comfortable with social apps (YouTube Shorts, Instagram Reels) for short-form, viral content
- Writing & Editorial Strength - Ability to craft concise copy, engaging hooks, and social post captions that fit the Baylor brand. Detail-oriented with proofreading or editing tasks
- Organized & Flexible - Willingness to shift between tasks—from filming quick behind-the-scenes footage to scheduling posts and emails. Capable of meeting deadlines, even with last-minute performance updates or event changes
- Collaborative Mindset - A team player who openly communicates with the Coordinator, the streaming professional team member, and other staff/students. Receptive to feedback, with a desire to learn from more experienced marketing professionals
- Passion for Music & the Arts - Genuine enthusiasm for supporting the School of Music’s mission, capturing its vibrant performance culture, and sharing it with wider audiences
Key Attributes
- Creativity: Thinks outside the box for quick, engaging video concepts and story angles, especially for short-form mediums like Reels or TikTok
- Adaptability: Ready to pivot on short notice—capturing a spur-of-the-moment jam session, addressing new event details
- Communication Skills: Clear in asking questions, relay project status, and suggest new ideas to Coordinator
- Initiative: Take ownership of video shoots, short edits, graphic design or micro-campaigns w/o constant supervision

Provide marketing and communications support to assigned area of responsibility
Assist with various projects, activities or tasks related to marketing and communications
Support marketing and communications strategies and perform duties accordingly
Exhibit a willingness to take initiative and work independently and collaboratively
Ability to comply with University policies
Maintain regular and punctual attendance

Employer: Baylor University

Work Location: Roxy Grove

Work Address: 624 Speight Ave