Market Developer

Job Location: ​Sofia

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

As a Market Developer for Bulgaria, you will help increase sales and grow business by supporting the Area Sales Manager. You’ll work directly with the market and be part of a team of Field Market Developers. You will make sure standards are followed and help the company expand and strengthen its presence in Bulgaria.

Main Responsibilities:

In this role, you’ll be the face of Ferrero in stores, bringing the brand’s mission to life through every interaction with retail partners and customers. You’ll visit stores across both traditional and modern trade channels, checking shelf space, product placement, pricing and freshness with a sharp eye for detail. A key part of your job will be identifying opportunities to improve Ferrero’s visibility at shelves and checkouts, securing premium secondary placements and negotiating better product positioning that supports the company’s growth goals. Building strong relationships will be essential, as you become a trusted contact for store teams and distributors, working together to achieve shared success. You’ll also support trade marketing and promotional efforts by ensuring materials are well-positioned, campaigns are executed effectively, and areas for improvement are identified. Regular stock checks in key accounts and local clients will help you monitor inventory levels, track stock rotation, and especially for seasonal products, reduce waste and keep products fresh. As a market developer, you’ll keep an eye on competitor activity and offer strategic recommendations based on your observations. Your analytical mindset will be valuable in collecting data, preparing weekly reports, and creating presentations that highlight key findings. Throughout it all, you’ll stay proactive, sharing ideas and updates with the team to keep everything running smoothly.

Who we are looking for:

To succeed in this role, you will need at least 1 year of experience in a similar position, withing the FMCG company, specifically in Modern Trade and/or Traditional Trade. You must be able to manage and prioritize multiple projects within scheduled timelines and have strong communication skills. You need to be demanding of your performance and looking for professional development. Being a team player and working with passion will make you an important part of the team. The ability to work independently and drive initiatives in a dynamic and competitive market environment is also required. A very good command of the English is necessary, as well good command in Microsoft Office, driver’s license (B category) and availability to travel.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

 

Open communication is one of our main values and thanks to outstanding skills in this area you will develop great relations with clients, stakeholders and colleagues.  As you’ll be working in field sales, you should have good organizing skills and would like to work flexible hours and be highly mobile in a dynamic environment.  A demonstrable result-focus, proactive attitude and driving excellence in execution will help you in building a strong position among clients and achieving expected sales outcomes.