CRM Manager

Department: Marketing

Employment Type: Full Time

Location: Oak Brook, IL

Compensation: $165,000 - $200,000 / year

Description

ASC Engineered Solutions is seeking a visionary and hands-on CRM Strategy & Enablement Manager to lead CRM adoption, improve sales effectiveness, and drive data-informed decision-making across the business. This individual will bridge the gap between leadership, sales, and construction technology teams - ensuring CRM becomes a strategic growth enabler, not just a system of record. 

This role requires both strategic vision and tactical execution. The ideal candidate will develop and implement a CRM roadmap, manage a cross-functional team and third-party partners, and ensure the system aligns with and supports business goals - including opportunity pipeline health, project pursuit, and digital enablement.

How You Will Help

CRM Strategy & Alignment 

• Develop and execute a scalable CRM roadmap aligned with business goals. 
• Drive system innovation through workflow enhancements, automation, and third-party tools. 
• Collaborate cross-functionally with Sales, Marketing, IT, and Customer Care to align CRM with core business needs. 

Sales & Construction Tech Integration 

• Partner with Sales and ConTech leaders to assess opportunity volume, pipeline health, and funnel performance. 
• Ensure projects and quotes are properly tracked and advanced through sales stages. 
• Use CRM insights to identify gaps and support sales activation strategies. 

Team & Vendor Oversight 

• Manage and mentor a CRM Administrator and CRM Analyst. 
• Oversee third-party developers and consultants to implement CRM integrations and automations. 
• Define CRM enhancement project scopes, timelines, and success metrics. 

Change Management & Adoption 

• Champion CRM usage through communication, training, and user engagement. 
• Develop enablement programs that turn frontline feedback into platform improvements. 
• Serve as the liaison between leadership and end users. 

Process Optimization 

• Lead automation, reporting, forecasting, and quote tracking enhancements. 
• Introduce scalable processes and templates to increase data accuracy and efficiency. 
• Continuously improve the CRM to reflect evolving needs. 

Data & Reporting 

• Ensure high data integrity, standardization, and governance. 
• Build executive dashboards and reporting tools to drive visibility and accountability. 
• Identify pipeline trends and performance metrics to inform sales and strategic decisions. 

What You Will Bring

Required Qualifications: 

• 10+ years of experience in CRM program management, sales operations, or revenue operations. 
• Strong project management and cross-functional leadership skills. 
• Proven experience driving system adoption and change management initiatives. 
• Hands-on experience with Microsoft Dynamics 365 CRM. 
• Deep understanding of sales processes, pipeline management, and customer journey mapping. 
• Strong analytical, communication, and problem-solving skills. 
• Experience managing direct reports and third-party vendors. 

Preferred Certifications: 

• Microsoft Certified: Power Platform Solution Architect Expert 
• Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate (MB-210) 
• Microsoft Certified: Power Platform Functional Consultant Associate (PL-200) 
• Project Management or Change Management Certification (e.g., PMP, Prosci, Agile)