Soho, London

Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a 6-month trial, starting 19th May 2025.

The Role

As a Programmatic Manager, you will lead the planning, execution, and optimisation of programmatic advertising campaigns across all digital channels. Your primary objective is to attract high-value players by leveraging data and customer insights, ensuring campaigns are highly targeted, cost-efficient, and measurably contribute to brand awareness, consideration, and new depositing customers. This role requires you to be the primary point of contact for all programmatic suppliers and an evangelist for programmatic advertising across the business, driving its future role and shape within the group's marketing activities.

This role presents a dynamic opportunity to significantly impact revenue goals through cutting-edge ad technology. You will navigate a fast-paced environment, continuously optimising campaign performance and exploring new inventory sources to ensure maximum impact. Success is measured by your ability to demonstrate tangible improvements in programmatic performance and establish a robust measurement framework that reflects the true value of programmatic media.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

Plan, execute, and optimise programmatic advertising campaigns across digital channels.
Leverage data and customer insights to attract high-value players and support revenue goals.
Manage relationships and optimise performance with programmatic suppliers (DSPs, SSPs, Direct Publishers, Tech Partners).
Make decisions on sourcing, optimising, and evaluating programmatic providers.
Act as an evangelist for programmatic advertising across the business.
Collaborate with Brand and Insights teams to expand understanding of channel performance beyond post-click measurement.
Help define the future role and shape of programmatic activities for the group.
Actively explore and champion the application of AI and machine learning tools within programmatic advertising and optimisation.

Skills, Knowledge and Experience

Proficiency with multiple Programmatic Platforms (e.g., TTD, Yahoo, QuantCast).
Understanding of the Programmatic Ecosystem (DSPs, SSPs, DMPs).
Familiarity with Tracking Implementation (e.g., GTM, Pixels).
Strong data analysis skills, including the ability to use applicable tools (e.g., Excel, Tableau).
Experience running A/B or multivariate testing.
Expertise in Media Planning, Budget Forecasting, and Audience Segmentation.
Strong communication skills, including the ability to liaise with cross-functional teams and external vendors.
Ability to clearly present data insights and recommendations to non-technical stakeholders.
Possesses an agile, problem-solving approach, able to troubleshoot campaign issues and make real-time adjustments.
A team player, capable of working with internal and external stakeholders to ensure alignment and maximise impact.

What can we offer?

Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
Company Performance Bonus
Flexible Working Agreements where applicable
Private Healthcare Scheme + Employee Enhanced Assistance
Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Subsidised Gym Membership
Annual Travel Card Loan & Ride to Work Scheme
Life Assurance (x3 salary)
Contributory Pension Plan
Virgin Family: Giving you access to exclusive Virgin offers and experiences
Thursday drinks in the office and regular socials