Senior Director of Marketing

What is Cirkul? 

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water. 

The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.

What is this role? 

The Senior Director of Marketing is a strategic and performance-driven leader responsible for managing the Brand’s day-to-day marketing initiatives, from brand awareness to conversion and retention with a strong emphasis on digital performance marketing.

Reporting directly to the Chief Marketing Officer, the Senior Marketing Director ensures daily progress on campaigns and leads projects seamlessly from concept to execution, coordinating across internal teams, external agencies and partners to deliver measurable growth. This person oversees both digital and traditional channels, manages the marketing budget, sets timelines and deliverables, and maintains alignment with brand, performance, and business goals. The ideal candidate combines hands-on digital expertise, exceptional project management skills, and the ability to lead teams in a fast-paced, high-growth environment.

What does an average day look like?

Driving Results: 

• Build and execute multi-channel campaigns that deliver measurable growth in awareness, engagement, and sales.
• Set clear KPIs for all marketing activities and track performance to ensure targets are met or exceeded.
• Maintain accountability for deadlines, budgets, and deliverable quality.

Taking Ownership: 

• Support the company’s marketing vision, strategy, and execution from planning through post-campaign analysis.
• Brief internal teams and external agency partners to deliver on brand, creative, and performance goals.
• Own the marketing project pipeline ensuring smooth execution without gaps or delays.

Making Decisions: 

• Use data-driven insights to make strategic calls on channel investment, campaign adjustments, and market expansion.
• Prioritize marketing initiatives that drive the highest business impact.

Cultivating Relationships: 

• Build strong partnerships with internal stakeholders, creative agencies, media partners, and influencers.
• Foster a collaborative, high-performance marketing team culture.

Instilling Trust: 

• Provide transparent updates on project status, challenges, and wins.
• Uphold brand guidelines and ensure consistency across all touchpoints.

Customer Focus: 

• Create marketing experiences that resonate with target audiences, strengthen loyalty, and maximize lifetime value.
• Develop strategies that address customer needs across the full lifecycle, from acquisition to retention.

What background should you have? 

• 10+ years in marketing, with experience managing multi-channel campaigns and timelines.
• Experience in CPG, Food and Beverage, or other related industries. 
• Strong background in performance/digital media.
• Proven ability to coordinate cross-functional teams and external agencies.
• Skilled in campaign analytics and understanding performance metrics.
• Exceptional organizational skills with the ability to juggle multiple projects at once.
• Strong communication skills to manage updates across internal and external stakeholders.
• Well versed in managing consumer and brand insights studies and communicating results.

 

What do we offer? 

• Competitive salary based on experience and market 
• Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
• Employee discounts on Cirkul products 
• New corporate office space with great amenities 
• Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
• A culture that rewards results 

Please review our privacy policy here. 

Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.