Digital Product Manager (Freelancer)

Your Mission, Should You Choose To Accept It: 

As Digital Product Manager for Awareness & Acquisition at The Social Hub, you will lead the strategy and execution of digital experiences that attract, engage, and convert new guests through our owned digital channels—primarily our website. You will be responsible for the early stages of the customer journey, from brand discovery and content engagement to lead generation and pre-booking intent. Your remit ends where the transactional journey begins, which is owned by the Product Manager for Conversion, together you will make a seamless experience reality.  

This role is pivotal in shaping how potential guests discover The Social Hub, understand our value proposition, and are inspired to take the next step. You’ll work closely with marketing, UX, analytics, and Technology teams to ensure our digital presence is optimised for visibility, engagement, and acquisition. 

In Case You Don’t Know Who We Are… 

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student  accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, Portugal, Scotland, France and Spain, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

What You’ll Do:  

You will be responsible for: 

• Product Strategy & Vision: Help to define and drive the product vision in collaboration with stakeholders and the Head of Digital Products. 

• Backlog & Execution Management: Translate business needs into actionable epics and user stories. And prioritize the product backlog alongside the Product Team. 

• Vendor & Budget Oversight: Oversee vendor performance, Statements of Work (SoWs), and budget planning to ensure quality and timely delivery. 

• System Integration: Collaborate with technical teams to ensure seamless and scalable system integrations. 

• Cross-Functional Collaboration: Work with UX, marketing, and other Product Managers to deliver a cohesive guest experience across digital touchpoints. 

• Product Expertise: Act as the go-to expert within the product domain to align teams around shared goals and vision. 

What You’ll Have: 

• First and foremost, the attitude to drive change and be ready to discover new ways to improve our Guests experience with a hands-on approach. 

• A passion for digital storytelling, user journeys, and data-informed decision-making. 

• 4+ years of experience as a Product Manager in customer-facing digital products. Top of Conversion funnel experience is a plus. 

• Proven experience in eCommerce, hospitality tech, travel, or lifestyle/experience industries. 

• Strong understanding of digital marketing funnels, SEO, CRO, GEO, and acquisition metrics. 

• Experience with CMS platforms (ideally Optimizely), analytics tools, and marketing automation systems. 

• Ability to collaborate across Marketing, Technical, and Commercial teams. 

• Bachelor’s degree in Digital Media, Business, Hospitality, or related field. Master’s preferred. 

• Fluent in English. 

 What We Offer: 

• The opportunity to work at a dynamic, multi-national company. Not just another hotel - we’re a game changing innovator, challenging every convention and defining the future 

• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change 

• The chance to learn and grow in your role with the potential for future growth 

• Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family! 

• Even as a Freelancer. A wonderful workplace to call home, full of events, fun colleagues and all the other amazing benefits stuff. 

• Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are!