Director Brand Marketing
Upstox
Office
Mumbai
Full Time
About Upstox:At Upstox, we’re building the future of investing — simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys.We're not just moving fast — we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.
The Role:This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand, leading full-funnel marketing, and driving measurable business impact in a digital-first, consumer tech environment.
What you’ll own:Define and refine brand positioning, voice, and messagingCraft a clear, differentiated brand POV and amplify it across channelsPlan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performanceLead GTM strategies for new launches — from positioning and messaging to integrated campaigns aligned with business goalsOversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagementLead content strategy, PR, and corporate communications while building strong media and influencer networksManage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and designTrack campaign effectiveness, optimize strategies, and ensure strong ROI on marketing spends
Who you are:8–12 years in marketing, with 3–5 years in brand & growth leadership roles at a tech-led or digital-first consumer companyProven track record of building or scaling a brand from scratchExperience in full-funnel marketing across ATL + digital channelsStrong understanding of SEO, ASO, and other organic growth channelsAdept at working in high-growth, high-velocity environments
Why This Role Rocks:You’ll own the brand narrative of one of India’s most exciting fintech companiesOpportunity to shape strategy and execution across brand, product marketing, and communicationsDirect impact on millions of customers and the future of investing in IndiaA culture that values creativity, ownership, and agility Psst… tips on how you can beat the competition: If you can showcase your abilities to:· Be self-driven / quick starter· Have an ownership mindset· Aggressively drive and deliver results
If you fit the above description, we would love to connect with you! APPLY NOW A basic requirement but one that many forget: Make sure you go through our website, download our app and give us feedback!
The Role:This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand, leading full-funnel marketing, and driving measurable business impact in a digital-first, consumer tech environment.
What you’ll own:Define and refine brand positioning, voice, and messagingCraft a clear, differentiated brand POV and amplify it across channelsPlan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performanceLead GTM strategies for new launches — from positioning and messaging to integrated campaigns aligned with business goalsOversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagementLead content strategy, PR, and corporate communications while building strong media and influencer networksManage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and designTrack campaign effectiveness, optimize strategies, and ensure strong ROI on marketing spends
Who you are:8–12 years in marketing, with 3–5 years in brand & growth leadership roles at a tech-led or digital-first consumer companyProven track record of building or scaling a brand from scratchExperience in full-funnel marketing across ATL + digital channelsStrong understanding of SEO, ASO, and other organic growth channelsAdept at working in high-growth, high-velocity environments
Why This Role Rocks:You’ll own the brand narrative of one of India’s most exciting fintech companiesOpportunity to shape strategy and execution across brand, product marketing, and communicationsDirect impact on millions of customers and the future of investing in IndiaA culture that values creativity, ownership, and agility Psst… tips on how you can beat the competition: If you can showcase your abilities to:· Be self-driven / quick starter· Have an ownership mindset· Aggressively drive and deliver results
If you fit the above description, we would love to connect with you! APPLY NOW A basic requirement but one that many forget: Make sure you go through our website, download our app and give us feedback!
Director Brand Marketing
Office
Mumbai
Full Time
August 12, 2025