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Associate Creative Director

Gap Inc.

Office

2 Folsom, United States

Full Time

About the Role

The Associate Creative Director partners closely with the Director, Creative and the broader Banana Republic
marketing team with a focus on leading and executing 360 brand creative inclusive of concept development,
art direction, design, video/social first storytelling, and organic social content. This role will lead a team, ensuring elevated brand expression, and alignment with strategic objectives.

What You'll Do

  • Drive, own, and iterate on the brand positioning and identity for cross channel campaigns —with a focus on social, video content and storytelling.
  • Concept, pitch and execute innovative concepts that meet our business and brand objectives and elicit
    emotional reaction from our customers
  • Translate campaign themes into compelling channel specific content
  • Conceptualize and execute pitches and prototypes to gain leadership alignment on creative and strategy
  • Own and oversee work through lifecycle of project—concept, development, refinement, execution
  • Represent and and rationalize own and team’s work in weekly leadership creative reviews
  • Oversee multiple creative projects at the same time, for self and team
  • Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines,
    balancing priorities and refining strategies
  • Act as brand filter and quality control for all team’s work
  • Evaluate creative team performance and guide improvements
  • Partner with design, store design, styling, digital/marketing strategy, editorial  and cultural influence teams
    to inform creative approaches
  • Collaborate with cross-functional teams including strategy, copy, project management and production

Who You Are

  • An innovative and conceptual creator, skilled at merging art with commerce
  • You have a compelling portfolio of distinctive work with elevated brand expressions
  • A deep knowledge of fashion, image making, and branding with a highly refined sensibility 
  • Experience concepting and directing video and moving image, digital storytelling
  • Passion for pop culture, trends in social media, understanding of landscape and performance drivers
  • Up-to-date knowledge of creative best practices for relevant digital formats
  • Inspiring leader with the ability to both mentor and manage
  • Strong presentation skills with the ability to clearly and articulately explain your rationale
    and evoke excitement with your recommendations
  • Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
  • Skilled at working cross-functionally—especially with marketing, strategy and ecommerce
  • You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
  • Love collaboration, discourage competition
  • 6+ years of art direction / design / creative experience, retail or luxury experience preferred 
  • 3+ years of management experience 
  • Bachelor's degree in Graphic Design, Visual Communications, relevant field, or equivalent practical experience 
  • Expert in the Adobe Suite, G-Suite, Figma. Experience in video editing, animation, CGI, AI
    are a plus

Associate Creative Director

Office

2 Folsom, United States

Full Time

August 12, 2025

company logo

Gap Inc.

GapInc