Associate Creative Director
Gap Inc.
Office
2 Folsom, United States
Full Time
About the Role
The Associate Creative Director partners closely with the Director, Creative and the broader Banana Republicmarketing team with a focus on leading and executing 360 brand creative inclusive of concept development,
art direction, design, video/social first storytelling, and organic social content. This role will lead a team, ensuring elevated brand expression, and alignment with strategic objectives.
What You'll Do
- Drive, own, and iterate on the brand positioning and identity for cross channel campaigns —with a focus on social, video content and storytelling.
- Concept, pitch and execute innovative concepts that meet our business and brand objectives and elicit
emotional reaction from our customers - Translate campaign themes into compelling channel specific content
- Conceptualize and execute pitches and prototypes to gain leadership alignment on creative and strategy
- Own and oversee work through lifecycle of project—concept, development, refinement, execution
- Represent and and rationalize own and team’s work in weekly leadership creative reviews
- Oversee multiple creative projects at the same time, for self and team
- Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines,
balancing priorities and refining strategies - Act as brand filter and quality control for all team’s work
- Evaluate creative team performance and guide improvements
- Partner with design, store design, styling, digital/marketing strategy, editorial and cultural influence teams
to inform creative approaches - Collaborate with cross-functional teams including strategy, copy, project management and production
Who You Are
- An innovative and conceptual creator, skilled at merging art with commerce
- You have a compelling portfolio of distinctive work with elevated brand expressions
- A deep knowledge of fashion, image making, and branding with a highly refined sensibility
- Experience concepting and directing video and moving image, digital storytelling
- Passion for pop culture, trends in social media, understanding of landscape and performance drivers
- Up-to-date knowledge of creative best practices for relevant digital formats
- Inspiring leader with the ability to both mentor and manage
- Strong presentation skills with the ability to clearly and articulately explain your rationale
and evoke excitement with your recommendations - Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
- Skilled at working cross-functionally—especially with marketing, strategy and ecommerce
- You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
- Love collaboration, discourage competition
- 6+ years of art direction / design / creative experience, retail or luxury experience preferred
- 3+ years of management experience
- Bachelor's degree in Graphic Design, Visual Communications, relevant field, or equivalent practical experience
- Expert in the Adobe Suite, G-Suite, Figma. Experience in video editing, animation, CGI, AI
are a plus
Associate Creative Director
Office
2 Folsom, United States
Full Time
August 12, 2025
