Senior Manager, Marketing

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

IMG is seeking a strategic, creative, and commercially minded Senior Marketing Manager to lead B2B marketing for our Studios & Production business. Based in Stockley Park and embedded within IMG’s central marketing team, this role will be the driving force behind positioning our state-of-the-art studios and award-winning production capabilities to global rightsholders, broadcasters, and commercial partners.

This is a high-impact role for an experienced marketing professional with a passion for sport, media, and production. You’ll be responsible for developing and executing marketing strategies that elevate our offer, articulate our value proposition, and drive business development across a global client base.

RESPONSIBILITIES

Marketing Strategy & Planning

• Lead the creation and delivery of a marketing strategy for IMG Studios & Production that aligns with business goals and revenue targets.
• Collaborate closely with business leaders, commercial teams, and marketing and creative stakeholders to shape campaign priorities and messaging.

Brand Messaging & Storytelling

• Define and refine the brand positioning & messaging of the IMG studios & production business with our comms team & copywriter to ensure clear, compelling, and consistent messaging across all touchpoints.
• Craft persuasive narratives that showcase our capabilities, innovation, and track record to rightsholders and broadcasters.

Campaign Development & Execution

• Plan and execute integrated B2B campaigns including digital, social, events, and direct marketing channels.
• Commission and manage creative assets including sizzle reels, case studies, credentials, presentations, and marketing collateral, collaborating with creative teams at Stockley Park and Chiswick Park.

Client & Stakeholder Engagement

• Support business development with tailored marketing materials and pitch content.
• Work with internal stakeholders including production, studios operations, comms, channels and digital teams to ensure alignment.
• Serve as the conduit between Stockley Park and Marketing teams to ensure alignment, collaboration and regular communication.

Performance & Reporting

• Set KPIs and track the performance of campaigns and activity.
• Provide regular insights and recommendations to senior stakeholders to inform marketing and business strategy.

WHAT WE’RE LOOKING FOR

• Proven experience in B2B marketing, ideally within media, broadcast, sport, or production environments.
• Strong strategic thinking with the ability to turn commercial objectives into compelling marketing plans.
• Outstanding written and verbal communication skills, with a talent for storytelling and value proposition development.
• A proactive self-starter who can manage multiple projects with creativity, efficiency, and impact. Experience working cross-functionally in a complex, fast-paced organisation.
• Comfortable engaging and presenting to senior stakeholders and external clients.
• Confident in contributing ideas across different business functions.
• A genuine passion for sport and media.

Working Conditions

• This role will be based at Stockley Park, with some flexibility on remote working as appropriate
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule
• Adapting to use of new systems and technology where appropriate