Senior Digital Lead

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Purpose of role

To deliver the digital strategy, product development, and technology roadmap for the sports rights holder, ensuring that digital platforms serve both fan and commercial partner needs. This individual will sit at the intersection of technology, business, and partnerships — driving innovation while translating complex ideas into clear, actionable insights for relevant stakeholders.

Key Responsibilities

• Develop, deliver, and optimise SA Rugby’s digital products (e.g. website, fan data platforms, CRM, e-commerce).
• Manage technical delivery teams and third-party suppliers (agencies, developers, tech suppliers, etc.).
• Ensure robust data governance, privacy compliance (e.g. POPIA, GDPR), and cybersecurity.
• Act as the key digital interface and driver for commercial partners, sponsors, internal teams and wider business stakeholders.
• Support the Wasserman commercial team by advising on how digital assets and platforms can be packaged, measured, and monetised in partner conversations.
• Work closely with SARU marketing, content, commercial, ticketing, and media teams to ensure digital strategy aligns with broader business goals.
• Champion innovation around fan engagement, data personalisation, digital membership, loyalty, gamification, and immersive content experiences.

Key Skills & Experience

• Proven experience in a senior digital, product, or technology leadership role ideally working for or with a sports club, league, federation, or large-scale rights holder.
• Comfortable taking a hands-on approach to execution while also demonstrating the ability to plan ahead
• Comfortable with tools/platforms like CMS systems, CRM platforms, data lakes/warehouses
• Track record of delivering measurable digital growth — especially around fan acquisition, engagement, or sponsor value delivery.

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.