Digital Analytics & Tracking Consultant m/f/d - GA4/ GTM/ eCommerce / 100% remote

We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and our eCommerce clients, particularly in the implementation and optimization of GA4 tracking, Tag Management (client- and server-side GTM), and Consent Management Platforms (CMP), ideally in combination with Shopify.
Your Key Responsibilities

Tasks

• Lead and implement advanced GA4 tracking setups, including GA4 Enhanced E-Commerce tracking
• Develop and maintain GTM (client- and server-side) configurations
• Familiarity with Google Consent Mode
• Ensure CMP integration is compliant with GDPR/DSGVO and compatible with analytics and marketing tools - No legal skills required, but experience in this field is a plus
• Act as an analytics advisor to our German-speaking clients
• Collaborate with our internal English-speaking Tech Support team to build, challenge, and improve tracking setups
• Support data integration with platforms like BigQuery and Looker Studio - You will also be supported by specialists in this field
• Provide general technical support related to Digital Analytics and MarTech

Requirements

• 5+ years of hands-on experience in Digital Analytics, ideally more
• Expertise in GA4, GTM, CMPs - Experience with Shopify is a plus
• Experience in a major Online Marketing Field, like SEA, SMA or Display Advertising
• Experience with server-side GTM is essential
• Basic understanding of GDPR/DSGVO and how it impacts tracking
• Familiarity with BigQuery, Looker Studio, and other Google Cloud tools
• Basic JavaScript skills (e.g. event handling, dataLayer manipulation)
• Able to advise clients in German and communicate fluently in English with our internal team
• Strong problem-solving skills and a proactive mindset when working with technical teams

Benefits

• Flexible freelance collaboration
• Long-term project potential with leading eCommerce brands
• Smart and supportive team with a tech-driven mindset
• 100% remote-first setup, with async workflows and regular team syncs