Job Title: Student Worker – Social Media and Marketing Assistant – Waco Civic Theatre

Job Classification: Community Service, Student

Department: Off Campus Community Service

Hiring Manager: Kelly MacGregor

Contact: exec@wacocivictheatre.com

Work Schedule: Minimum of 10hrs per weekFlexible Working Hours

Desired Length of Employment: Fall/Ongoing

Pay Rate: $15/hr

Key Components:

This position is reserved for Federal Work Study (FWS) students only. This position is ideal for students looking to gain hands-on experience in digital marketing and social media management, perfect for students pursuing a career in marketing or communications.

In a student employee capacity, may assist in working with external community service partners.
Help manage Waco Civic Theatre’s social media accounts (Facebook, Instagram, Twitter).
Create engaging content, including posts, stories, and event promotions.
Assist in developing marketing strategies for upcoming shows and events.
Photograph rehearsals and shows for post content and theatre records.
Analyze social media metrics and provide insights to improve engagement.
Coordinate with the marketing team to ensure brand consistency.

Job Description:

Work with local organization(s) or community partners
Provide excellent customer service as a representative of the University
May assist with planning, organizing, and implementing community services or programs
May assist with various projects, activities or tasks related to community projects
May contribute to developing and maintaining good relationships with internal and external partners
May serve as a source to provide information about resources and assistance related to community program(s) or service(s)
May serve to enhance outreach for the greater Waco community
Ensure confidentiality of all pertinent information
May prepare and present information in a group or workshop setting
Perform all other duties as assigned to support Baylor’s mission
Ability to comply with University policies
Maintain regular and punctual attendance

Required Hard / Specialized Skills:

Photography and Videography Experience
Extensive familiarity with all social media platforms
Content Creation
Copywriting and Editing

Soft Skills:

Creativity and Attention to Detail
Communication and Collaboration
Consistency and Brand Awareness
Adaptability and Flexibility

Learning Outcomes:

Social Media Strategy & Management – Develop skills in creating, scheduling, and analyzing content across platforms like Instagram, Facebook, and TikTok.
Content Creation & Digital Marketing – Gain hands-on experience in writing engaging captions, designing graphics, and editing photos/videos for promotional use.
Branding & Audience Engagement – Learn how to maintain a consistent brand voice and interact with followers to grow an online community.
Creative Problem-Solving – Learn to troubleshoot design challenges, adapt marketing strategies, and respond to audience trends.

Employer: Baylor University

Work Location: Waco Civic Theatre

Work Address: 1517 Lake Air Dr. Waco, TX. 76706