Product Marketing and Growth Associate

Digital Marketing (Distribution & Analytics):

Plan, execute, and optimize paid ad campaigns on platforms such as Google Ads and LinkedIn Ads to drive lead generation and brand awareness.

Set up and maintain dashboards (e.g., Google Analytics, LinkedIn Campaign Manager) to track campaign performance and provide actionable insights.

Monitor KPIs such as CTR, CPC, and ROI to ensure efficient ad spend.

Data Analysis:

Analyze marketing funnel data (e.g., acquisition, conversion, retention) to identify trends, bottlenecks, and opportunities.

Provide data-driven recommendations to refine marketing strategies and improve campaign performance.

Use tools like Google Analytics, Tableau, or similar platforms to visualize and interpret data.

Product Marketing:

Understand product positioning and messaging to effectively communicate value propositions to target audiences.

Develop compelling product/feature launch campaigns and GTM strategies in close collaboration with product teams.

Take responsibility and ownership of carrying, maintaining, and recording product cadences for collaborative work.

Drive product adoption through targeted marketing initiatives and user education programs.

Sales Funnel Optimization:

Set up, configure, and optimize marketing and sales tools (e.g., CRM systems like HubSpot or Salesforce, marketing automation platforms, etc.).

Create sales enablement materials to align marketing and sales efforts to drive lead gen and growth through sales decks, product sheets, email templates, and social media posts.

Participate in and manage the planning, development, and execution of marketing campaigns and projects originating from the Sales team.

Collaborate with the sales team to ship out partnered content and assist them in executing at industry events.

Implement lead prospecting and lead enrichment processes to improve the quality of sales-ready leads.

Technological Enablement:

Ensure seamless integration of tools with existing systems to streamline workflows.

Troubleshoot technical issues and recommend solutions to improve tool performance.

SEO:

Conduct keyword research and on-page/off-page SEO optimization to improve organic search rankings.

Collaborate with the content associate to create SEO-friendly content that aligns with target audience needs.

Monitor SEO performance using tools like SEMrush, Ahrefs etc. and adjust strategies accordingly.