Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance.

We are looking for someone who thrives in an ambiguous environment, is skilled at leading complex cross-functional initiatives with a wide-range of stakeholders, and is a strategic problem-solver who understands the business impact of efficient and effective operations. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.Facebook Brand Marketing Manager Responsibilities

Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments - that meets our short and long term business goals
Insights driven: Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets
Work with cross-functional teams: Work with partners including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives
Team support and communication: Support the team through effective communication, proactive problem-solving, and information distribution
Internal partnerships and influence: Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
Campaign reporting and updates: Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership
Strategy & execution: Strategic, tactical, and executional responsibilities, such as define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
Develop efficient and effective processes to manage Meta Marketing’s critical work streams and priority launches
Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time
Establish a communication structure to report out updates, progress, and project status to stakeholders
Support the implementation of annual planning processes

Minimum Qualifications

7+ years of experience in brand marketing for consumer tech brands of global scale
Work experience in technology, including understanding of technical audiences, products and technologies
Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams
Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work
Content and digital marketing experience
In-depth experience in landing successful product value propositions with clear brand point of view
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Experience bringing a tech product's brand positioning into product design & GTM

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.