Consumer Partnership Lead

Key Objective
This position reports directly to the Head, Consumer Lines. Responsible for driving the expansion of partnership distribution and business development with a key focus on new sales channels for the company.

• Achieve agreed-upon performance and financial objectives.
• Identify new business opportunities and establish strategic partnerships with major players in industries such as automotive, banking, e-commerce, gig economy, and telecommunications, targeting partners with a substantial customer base for our consumer business.

 

Major Duties and Responsibilities :-
1. Business Development

• Develop and secure new automotive/bank partners/digital partners with sizeable customer base
• Develop strategic pipeline management and lead pipeline management framework
• Build and maintain strong relationships with clients and key stakeholders
• Develop and explore new direct distribution channel such as digital , face-face, mobile marketing and etc.
• Develop new innovative and marketable products 
• Prepare financials and proposals for submission to prospects on new initiatives
• Preparation of pre- & post- marketing plans and conduct Profit and Loss Analysis for marketing campaigns to drive ROIs
• Negotiate contracts and agreements with clients

2. Operation & Database Management

• Setting database segments, and criteria with partners to extract for any distribution activities purposes to achieve higher profitability
• Develop creative to have concepts and contents approved by partners and all internal parties i.e. Claims, CS, UW, Legal, TM and other LOBs
• Work with project manager to establish project timeline for end-to-end process
• Ensure approved marketing fund spend within budget and achieve agreed profitability target
• Liaising with key stakeholders, i.e. Underwriting, Customer Service/Operation, Telemarketing, IT and Partners for other initiatives on periodic basis i.e. daily billing, database management, script management, disputes/complaints, product positioning and campaign management.

 

3. Others

• Conduct market research and analysis to identify trends and insights that inform business development efforts 
• Communicate on market trends and competition
• Manage partners’ compliance related matters 
• Any other duties as assigned by Management

Skills

• Good analytical skill, Result oriented, Creative and able to multi tasks effectively 
• Possess excellent business acumen and resourceful
• Have good interpersonal skills, capable of working independently and be part if the team player
• Insurance and financial product knowledge preferred
• Appreciate and understand Compliance and Controls 
• Good computer skills and familiarity in Microsoft Offices are required    
   

Experience

• Tertiary education with minimum 10 years working experience
• Insurance industry and/or direct marketing, digital or retail industry background will be an added advantage
   

Qualifications

• Minimum Diploma holder. Degree holders preferred