Director, Demand Generation

Crisp is the leading collaborative commerce platform that connects CPG brands to real-time sales and inventory data from 40+ retailers and distributors. We serve 7,000+ brands representing over $2.5T in retail sales across 250K+ stores, working with industry leaders like J.M. Smucker, Nestlé, and KraftHeinz. Following our recent $17M Series B funding and strategic acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

About the Role

Join Crisp as our Director of Demand Generation and lead the strategic transformation of our go-to-market engine. You'll spearhead our evolution from traditional inbound marketing to account-based GTM, driving qualified pipeline generation across our expanding product portfolio and newly acquired international markets.

This is a high-impact leadership role where you'll build and execute our comprehensive demand generation strategy, manage a growing team of marketing specialists, and partner directly with Sales, Revenue Operations, and executive leadership to accelerate our path to market leadership in retail data collaboration.

Strategic Context & Opportunity

Market Opportunity: The global supply chain represents $15T+ in annual goods flow, with CPG brands increasingly demanding real-time data visibility to optimize operations and reduce the 30%+ food waste caused by supply-demand mismatches.

Growth Stage: Post-Series B company with proven product-market fit, aggressive acquisition strategy, and expanding international presence requiring sophisticated demand generation across multiple ICPs and market segments.

GTM Transformation: Lead our strategic shift to account-based GTM leveraging advanced intent signals, personalized campaigns, and integrated sales-marketing workflows to drive efficient growth at scale.

What You'll Do

Strategic Leadership & Vision

• GTM strategy development: Design and execute our evolution to account-based orchestration across our total addressable market
• Revenue planning and forecasting: Partner with Sales and Revenue Operations to establish pipeline targets, forecast marketing contribution, and optimize our sales and marketing investment allocation
• Market expansion strategy: Develop demand generation approaches for new markets (UK/EU expansion via acquisitions), new product lines (food service, AI analytics), and emerging customer segments
• Team building and leadership: Build a world-class demand generation team including ABM Manager and additional specialists as we scale

Account-Based Orchestration Implementation

• Signal-based campaign development: Architect comprehensive workflows leveraging first-party (product usage, website behavior), second-party (partner data), and third-party intent signals to drive personalized outreach at scale
• Account research and tiering: Implement systematic TAM mapping and account scoring methodologies that support our tier-based engagement strategies across enterprise and mid-market segments
• Cross-channel orchestration: Design integrated campaigns across email, LinkedIn, paid media, events, and direct sales outreach that create cohesive account experiences throughout the buying journey
• Performance optimization: Continuously refine our account-based approach using advanced attribution modeling, engagement analytics, and sales feedback loops

Integrated Demand Generation Programs

• Event and field marketing: Partner with our Events Manager to design comprehensive event strategies that generate qualified pipeline through conferences, industry events, customer roundtables, and executive briefings
• Digital marketing excellence: Oversee paid media, SEO, and conversion optimization to drive qualified inbound leads and support account-based campaigns

Revenue Operations Partnership

• Sales and marketing alignment: Establish service level agreements, handoff processes, and feedback mechanisms that ensure seamless collaboration between marketing and sales teams
• Attribution and measurement: Support RevOps in the development of attribution models that accurately measure marketing influence across complex B2B sales cycles, multi-touch campaigns, and account-based strategies
• Technology optimization: Partner with Marketing Operations to optimize our marketing tech stack, ensuring seamless integration between Salesforce, HubSpot, intent data platforms, and emerging tools

Organizational Integration & M&A Support

• Acquisition integration: Lead demand generation integration for acquired companies, ensuring unified go-to-market strategies while leveraging unique market positions and customer relationships
• Global market entry: Develop localized demand generation strategies for international markets, adapting messaging, channels, and campaign tactics for regional requirements
• Cross-functional collaboration: Work closely with Product Marketing, Customer Success, and Sales Leadership to ensure cohesive messaging, positioning, and customer experience

What You'll Bring

Required Experience

• 8-12 years of B2B marketing experience with at least 5 years in demand generation leadership roles at high-growth SaaS companies
• Account-based marketing expertise: Proven track record implementing ABM strategies at scale, including 1:1 and 1:few campaign design, account research, and cross-channel orchestration
• Enterprise B2B background: Experience marketing to enterprise customers with complex sales cycles, multiple stakeholders, and substantial deal sizes
• Team leadership: Demonstrated success building, managing, and developing marketing teams in fast-paced, results-driven environments

You’ll be a great addition if you have

• Data/analytics industry experience: Background at companies serving data-driven industries like retail, CPG, supply chain, or business intelligence
• M&A integration experience: Proven ability to integrate marketing functions during acquisitions and scale demand generation across multiple product lines
• Global market expansion: Experience developing demand generation strategies for international market entry and cross-border customer acquisition
• High-growth company experience: Background at companies that scaled from $10M+ to $100M+ ARR with sophisticated marketing operations

Strategic Competencies

• GTM transformation: Deep understanding of modern B2B marketing approaches including intent data, signal-based campaigns, and sales-marketing alignment
• Data-driven decision making: Advanced analytics skills with experience using attribution modeling, cohort analysis, and predictive modeling to optimize marketing performance
• Technology fluency: Comprehensive understanding of modern marketing tech stacks including CRM, marketing automation, ABM platforms, and intent data tools
• Executive communication: Ability to present complex marketing strategies, results, and recommendations to C-level executives and board members

Leadership & Collaboration Skills

• Strategic vision: Ability to develop long-term marketing strategies that align with business objectives and market opportunities
• Cross-functional leadership: Experience partnering with Sales, Product, Customer Success, and other departments to achieve shared objectives
• Change management: Proven ability to lead organizational transformation and implement new processes, tools, and methodologies
• Results orientation: Track record of consistently achieving pipeline and revenue targets while maintaining efficiency metrics

What We Offer

Leadership Opportunity

• Foundational impact: Lead demand generation during Crisp's transformation from high-growth startup to market-leading platform
• Strategic influence: Direct input on go-to-market strategy, product positioning, and market expansion decisions
• Team building: Opportunity to recruit, develop, and lead a world-class demand generation organization

Professional Growth

• Industry leadership: Become a recognized expert in CPG/retail marketing while working with global industry leaders
• M&A experience: Gain valuable experience integrating acquisitions and scaling marketing across multiple product lines and geographies
• Executive development: Work directly with C-level leadership and board members on strategic initiatives

What Makes a Great Fit at Crisp

• Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
• Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
• People: You stay close to those we serve. Listening, learning, and building what matters most.
• Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
• Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.

Ready to lead the demand gen transformation at one of the fastest-growing companies in retail data? We're looking for a visionary marketing leader who thrives on strategic challenges, loves building high-performing teams, and wants to make a lasting impact on how global brands leverage data to drive growth and reduce waste.

Applicants must be authorized to work for any employer in the U.S.

Crisp is unable to sponsor or take over sponsorship of an employment Visa at this time.