About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Position: Interim Senior Brand Manager
Location: Southwark, London, Hybrid

This is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Elmlea, as we aim to double our Creams business, and ProActiv, our Better-For-You powerhouse. As an Interim Senior Brand Manager, you’ll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from insight-led communications to innovation, shopper activation and commercial alignment.

You’ll report directly to the UK & Ireland Head of Marketing and lead a small but high-impact team, working closely with local and central functions across Sales, RGM, Category, Innovation and R&D. This is a career-defining role in a high-energy, high-accountability environment — perfect for someone who thrives on ownership and delivering results.

Key responsibilities include:

Brand Strategy & Growth

Own and lead the UKI strategy and positioning for Elmlea and ProActiv, aligning with regional and global direction.
Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends.
Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.

Performance, Budget & Activation

Deliver a robust A&P investment strategy, covering media, digital, shopper marketing and loyalty activations.
Set and track clear KPIs for brand performance, with proactive actions to optimise results.
Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.

Cross-functional Collaboration

Foster strong working relationships across Category, RGM, Sales, Innovation and R&D teams.
Ensure seamless alignment across brand and customer initiatives to drive joint value creation.

People Leadership

Inspire and support your direct report, providing clear goals, development and regular feedback.
Champion a high-performance, high-ownership culture within your immediate team and across the broader function.

What Does It Take to Be Successful?

We’re looking for a results-driven, insight-led brand leader with a passion for consumer-first marketing and commercial excellence. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact.

Strategic & Hands-On: Balance big-picture thinking with the ability to roll up your sleeves and execute projects brilliantly.
Commercial Mindset: Experience working closely with Sales, Category and RGM functions — and ideally UK grocery customers.
Data-Driven: Make decisions based on insight, KPIs and real-time performance metrics.
Collaborative Leader: Build trusted relationships across internal and external teams and get the best from agency partners.
Inspiring Manager: Lead with clarity and empathy, developing your team while delivering strong business results.
Growth Mentality: Curious, agile and focused on delivering progress — every single day.

What’s Next?

If you’re an ambitious, insight-led brand marketer ready to take the lead on two powerhouse brands — Elmlea and ProActiv — this is your chance to drive real impact. Big brands, big ambitions — and a big opportunity to deliver results.

Application Deadline: 31st August 2025
For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com.

🌱 Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.