What The Role is:

As a Digital Marketing Manager, you will collaborate with internal stakeholders to shape social media, email and website content that aligns with our enterprise and marketing objectives for the Cadence Bank brand and its products and services. You’ll help create engaging and relevant channel-specific experiences targeted with helpful information and user-friendly calls to action. The ideal candidate is passionate about digital CX and digital content and has a solid knowledge of SEO, social media and email marketing.

How You Will Make an Impact:

Be the point person for the day-to-day management for two primary digital marketing channels, social media and email marketing, and additionally liaise with the website team for website content initiatives. This person will play a pivotal role in shaping the online presence and branding of Cadence Bank, leveraging various digital channels to drive marketing strategies and achieve business goals.
For social media, liaise with customer service and compliance teams on daily customer interactions by responding to customer inquiries, logging key metrics and socializing sentiment analysis.
Liaise with the creative team and build posts and emails across key digital channels to deliver concise and accurate information to promote the Cadence Bank brand, its affiliates, and its products and services (e.g., social media, email, websites).
Responsible for ensuring content and creative is SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.com and its affiliate websites.
Collaborate on content strategies to develop an approach to messaging and calls to action that prompt a user along the buyer journey.
Perform content audits to ensure website content is current and accurate, relevant to customer needs, and aligned with Cadence’s marketing goals and brand voice.
Conduct SEO keyword research to support website content development efforts.
Generate, curate, edit, publish and regularly share content that supports the social media strategy, builds meaningful connections, and encourages customers and followers to engage with the brand.
Manage and oversee the scheduling of posts through social media editorial calendar and social media marketing platform.
Manage and oversee the scheduling of emails through email editorial calendar and email marketing platform.
Monitor social media channels and user-generated content using the bank’s social media intelligence platform to protect our online brand reputation and produce monthly reports to inform strategy.
Moderate and respond to comments, private and other inbound messages, and reviews through the bank’s social media marketing platform and report complaints in accordance with Cadence’s Complaint Policy.
Report, analyze and use performance metrics and social media analytics to inform content strategy on social media channels and ensure continued improvement to follower growth and engagement.
Report, analyze and use performance metrics and email analytics to inform email marketing strategy and ensure continued improvement to engagement rates.
Stay up-to-date with digital trends and changes in digital marketing technology to keep the brand at the forefront of developments in digital marketing.
Assist in coordinating the in-house development of creative assets such as e-books, infographics and tip sheets.
Design basic graphic elements when needed.

Who You Are:

Bachelor’s Degree in Marketing, Communications or a similar field
3-7 years in related work experience in content development for digital marketing or social media
Excellent written and verbal communication skills, with strong editing skills
Understanding of how to position content and digital experiences to various buyer personas and to the buyer journey
Proficient with various social media channels including Facebook, LinkedIn, Twitter and YouTube
Strong critical thinking, research and problem-solving skills
Excellent time management, organization and project management skills, with attention to detail from inception through execution
Proficient in Google and/or Microsoft product suite (Doc/Word, Sheets/Excel, Slides/Powerpoint, Google Forms)
Experience using a project management platform
Self-starter, shows initiative and accountability for assignments, and able to work independently and as a team
Detail-oriented with strong project management skills
Ability to manage multiple projects with minimal supervision in a fast-paced environment
Ability to interface and collaborate daily with various internal and external partners
Ability to translate data into actionable insights
Ideal candidates will have experience using web, email and social media content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore, etc.)
Experience in financial services or similar industry