Product Marketing Associate - Workforce Training

Location: United States,None,None

Product Marketing Associate – Workforce Training
Remote | Full-Time | Target base salary range:$70-80K |

Join a mission-driven team that's transforming global compliance. 

Registrar Corp’s mission is to promote consumer health and safety by providing over 32,000 food, cosmetic, medical device, and drug companies in 200 countries with compliance software and services. We are growing fast and seeking talented and dedicated professionals to join our team.   

Registrar Corp is seeking a strategic and hands-on Product Marketing Associate to help lead the marketing strategy for our Workforce Training portfolio. This role offers a unique opportunity to build messaging, drive go-to-market execution and collaborate cross-functionally to bring compliance-focused training solutions to market.

You’ll work closely with Product, Sales, Marketing, and Client Success to position our offerings, support customer acquisition and retention, and drive awareness through campaigns and content. The ideal candidate is a resourceful and collaborative marketer with experience bringing B2B products or services to market. If you’re a strategic marketer with a passion for product marketing and a deep understanding of B2B and compliance-driven industries, we’d love to hear from you!

Key Responsibilities:

• Messaging & Positioning: Craft and maintain positioning and messaging for Workforce Training offerings. Translate features and course content into compelling value for buyers and ensure messaging consistency across channels including web, social, and email.
• Go-to-Market Strategy & Launch Execution: Contribute to go-to-market strategies for new course offerings and feature releases. Lead project management for launch deliverables across teams and develop launch toolkits, sales assets, and internal training guides.
• Content Creation & Campaign Development: Write and produce marketing collateral such as product data sheets, email campaigns, landing pages, social posts, and blog articles. Partner with the content and demand generation teams on campaign strategy and execution. Coordinate webinar promotion and logistics in partnership with internal SMEs.
• Sales & Customer Enablement: Create and maintain enablement tools such as pitch decks, battlecards, and competitor comparisons. Gather feedback from Sales and Client Success teams to refine materials and messaging and support ongoing education around product updates and training offerings.
• Market Research & Performance Insights: Conduct market and competitor research to inform strategy and differentiation. Refine buyer personas and customer journey maps based on research and feedback. Track and report on campaign performance metrics and product marketing KPIs

Qualifications:

• Minimum of 2–4 years of experience in product marketing, B2B marketing, or a related marketing role
• Experience in supporting product launches or cross-functional marketing initiatives
• Strong communication and writing skills, with an eye for audience-first storytelling
• Experience with marketing tools such as HubSpot, Google Analytics, Canva, or similar
• Strong organizational skills with the ability to manage multiple projects and deadlines
• A proactive mindset and curiosity to learn the business and customer inside and out
• SaaS, online education, or compliance/regulatory industry experience or a understanding of the training, certification, or B2B e-learning is preferred 

Perks and Benefits:

• Impactful Work: Join a mission-driven team dedicated to helping companies meet critical compliance needs and succeed in regulated markets.
• Growth Opportunities: Lead strategic initiatives and expand your expertise in a dynamic, rapidly growing industry.
• Collaborative Environment: Work with a talented team passionate about innovation, client successes, and driving meaningful results.
• Competitive Salary: $70,000-$80,000, target salary range depending on experience

Registrar Corp currently supports the long-term work of team members in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.  

Registrar Corp is a global compliance and training company established in 2003.  Registrar Corp is not a government agency. 

#LI-REMOTE #LI-MO1

Apply to this job