Trade Marketing Specialist

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Main Duties:

Trade Marketing Strategy & Execution

• Develop and execute channel-specific trade marketing strategies for all Cetaphil on/offline channels (Club, Hyper, H&B, e-commerce, etc.)
• Propose and operate customized promotional campaigns for each account/channel
• Plan and execute in-store promotions, POP materials, and merchandising program to support conversion at key retail touchpoints.
• Develop GWPs for each channel to engage and convert the target consumers
• Bridge Sales and Marketing to implement effective brand growth strategies

Retail Activation & Field Management

• Plan and manage in-store activation programs (POP, sampling, tasting, display execution, pop-up stores)
• Ensure excellence in field merchandising by overseeing the rollout and execution of POG (Planogram) assets across key retail accounts
• Manage field merchandising agencies and the staffs to ensure efficient execution of in-store activities across key accounts

Data Analysis & Forecasting

• Analyze ROI of account-specific POS assets (e.g., GWP, promotional packages) or promotion to optimize budget allocation and guide strategic investment decisions across channels.
• Support demand planning and improve forecast accuracy
• Analyze promotion performance and generate actionable insights
• Monitor and report on competitor trade marketing tactics to support strategic planning.

Qualification:

Education/Training:

• Bachelor’s degree in business administration, sales and marketing or related field.

Experience/Competencies:

• Over 5~7 years sales/trade marketing experience for FMCG industry in local or global companies
• Proven track record in Trade Marketing for various channels (Club, Hyper, H&B, e-commerce, etc.)
• Proficiency in data-driven planning and post-campaign analysis
• Excellent cross-functional communication and coordination skills
• Project management skills
• Strong customer relationship building and alignment skills
• Good negotiation Skills
• High understanding level of market, channel, and consumer
• Proficient in Microsoft Excel and PowerPoint (experience with Power Query and Power BI is a plus)