Senior Growth Marketing Manager (Maternity Replacement)

Description

XM Cyber is looking for a creative and data-driven Inbound Marketer to join our dynamic marketing team. This is an exciting opportunity for a proactive individual to take ownership of key growth projects, shape our digital presence, and make a tangible impact on our business. If you are passionate about attracting and converting customers through compelling content, optimizing the user journey, and managing a high-performing web presence, we want to hear from you.

About the Role:

In this multifaceted role, you will be at the heart of our inbound marketing efforts. You will be responsible for developing and executing strategies that drive brand awareness, generate high-quality leads, and nurture them through the sales funnel. This position requires a unique blend of creativity, analytical prowess, and technical aptitude to manage our online presence and optimize for growth.

Key Responsibilities:

Growth Project Leadership:

• Identify, propose, and execute innovative inbound marketing projects aimed at accelerating customer acquisition and revenue growth.
• Analyze market trends and competitor strategies to uncover new opportunities for expansion.
• Collaborate with cross-functional teams, including sales and product, to ensure alignment on growth initiatives and a seamless customer experience.

Social Media and Content Creation:

• Develop and manage a comprehensive social media calendar, creating engaging and shareable content across all relevant platforms.
• Monitor social media channels for trends, engage with our community, and build a strong brand voice.
• Ideate and create compelling content, including blog posts, ebooks, whitepapers, infographics, and video scripts, to attract our target audience.

Web Development Management and Maintenance:

• Oversee the day-to-day management and maintenance of our company website, ensuring it is secure, up-to-date, and performing optimally.
• Liaise with web developers and designers to implement website updates, new features, and bug fixes.
• Manage the web development roadmap, prioritizing projects based on business impact and strategic goals.

Conversion Rate Optimization (CRO):

• Analyze website traffic and user behavior to identify opportunities for improving conversion rates.
• Develop and execute A/B tests and multivariate experiments on landing pages, calls-to-action, and forms to enhance lead generation.
• Utilize analytics tools to track and report on key CRO metrics, providing actionable insights for continuous improvement.

Search Engine Optimization (SEO):

• Conduct keyword research and on-page SEO to improve organic search rankings for our target keywords.
• Develop and implement a comprehensive SEO strategy that includes technical SEO, content optimization, and link-building initiatives.

Monitor and report on SEO performance, making data-driven recommendations to increase organic traffic and visibility

Requirements

• Proven experience in an inbound marketing role with a track record of driving measurable results.
• Demonstrated experience in managing social media platforms and creating engaging content.
• Solid understanding of web development processes and experience managing web projects.
• Hands-on experience with conversion rate optimization techniques and A/B testing tools.
• In-depth knowledge of SEO best practices and experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Exceptional written and verbal communication skills.
• A bachelor's degree in Marketing, Communications, or a related field is preferred.