Customer Marketing Executive

Detail-oriented and efficient Trade Marketing Executive under HQ Marketing Team. 

In this role, he/she will support the execution of offline channel marketing activities, budget management, and resource coordination. You will ensure the smooth implementation of marketing projects, optimize resource allocation, and provide data-driven insights to support business decisions.

1. Budget & Resource Management

   - Assist in allocating and tracking budgets and resources for offline channels, ensuring transparency and efficiency.

   - Manage PR (Purchase Request) and PO (Purchase Order) processes for offline marketing expenses, following internal approval workflows.

   - Conduct monthly reconciliation of offline channel marketing expenses to ensure accuracy.

2. Key Account Activity Support

   - Assist in executing offline key account activities, including implementation, performance tracking, and post-campaign analysis to provide optimization recommendations.

3. Project Execution & Tracking

   - Monitor project progress, coordinate internal and external resources, and ensure timely and high-quality delivery.

   - Support preliminary budget analysis and allocation planning for marketing projects.

4. POSM & consumer gift (Point-of-Sale Materials) Management

   - Coordinate with offline channels and vendors for POSM design, production, logistics, installation, and cost settlement.

   - Manage inventory of offline marketing materials, ensuring efficient stock control and usage.

5. Capable of receive general instruction on new assignments.

 

LIAISE WITH:
1.  Marketing Team and Professional Affair Team
2.  Regional team: RSMs ASMs KAMs and KAEs
3.  Customer Service Team and logistic team
4.  RAQA Team
5.  Finance Team

1. Procurement

 

 

Qualifications:

 

- Education & Experience:

   - Bachelor’s degree or above in Marketing, Business Administration, or related fields preferred.

   - 1-3 years of experience in Trade Marketing or offline channel execution.

- Skills & Competencies:

   - Proficiency in Excel and basic data analysis.

   - Familiarity with offline campaign execution and POSM management.

   - Experience with PR/PO financial processes is a plus

- Basic Financial knowledge

- Basic English language skills  

 

- Key Attributes:

   - Strong sense of responsibility, attention to detail, and ability to multitask.

   - Good communication and coordination skills to collaborate with cross-functional teams and external partners.

   - Results-driven with problem-solving skills and resilience under pressure.

 

Preferred Qualifications:

 

- Experience in FMCG (Fast-Moving Consumer Goods) or key account management.

- Familiarity with financial systems (e.g., SAP).

 

Approx. 10% travel at times, regular travel is required throughout region.