台灣徵才-KFC Marketing Assistant Manager, Commercial and Insight

General Information

Job Title 台灣徵才-KFC Marketing Assistant Manager, Commercial and Insight Market Taiwan Brand KFC Department Marketing (MKT) Job Requsition Published Date 11-Aug-2025

Job Information

Job Responsibilities:

50%

 

·     Lead value initiatives and develop marketing promotion activities, tracking results to understand business impact.

·     Lead menu and pricing strategy development based on commercial and consumer insight.

·     Drive own Media communication material development and calendar development

30%

 

·     Research projects management: Coordinate with external research agencies for brand health tracking. Lead research-related project from preparation to post-result sharing.

·     Generate consumer insights and market intelligence that support business strategies and decision-making.

·     Sales data analysis from product view, scheme view, channel view, etc, to form deep understanding for on-going business.

20%

 

·     Cross-Functional collaboration with Operations, Supply Chain, R&D, Finance, and EC/CRM team to ensure smooth coordination and on-time delivery of initiatives.

·     Omi-channel process optimization

Requirements:

1.    Minimum education requirement 

• BS degree with major in Marketing or Business Management. MBA is preferred. 

2.    Relevant experience and minimum years required.

• 3-5 years of marketing or trade marketing experience in FMCG/F&B/QSR industry.
• (Preferred) 1-2 years in research agency or in-house insight team.

3.    Basic skills requirements

• Data Analysis: Good in data analysis and sensitive to numbers to figure out drivers for effectiveness. Can logically generate implication from information.
• Commercial sense: Business acumen, strong logical thinking and with commercial planning skill
• Communication Skills: Can smoothly communicate objective and direction with cross function 
• Project management: Demonstrate ability to handle multiple projects and details simultaneously, deliver final result on time.
• Be Agility: can accept and handle fast retailer working speed & tempo, and willing to adapt changes.
• English: Fluent in English writing, speaking and presentation.