Assistant Manager Product Marketing-Emirati & MAI.MGN Pak - RBG Marketing.Marketing and Communications Group - MGNPAK

1.    Drive strategic marketing efforts for Emirati & Mashreq Al Islami to achieve business objectives
2.    Work with brand team to develop the brand identity
3.    Launch & manage product proposition campaigns i.e. execution through extensive offline, digital & owned assets and use analytics for tracking, optimization & deliver ROI
4.    Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments
5.    Work with Emirati & Mashreq Al Islami segment to deliver marketing campaign through the year across segments

1. Strategic Marketing Management
•    Support in developing positioning and value propositions for MAI and Emirati segments.
•    Plan and execute integrated 360° marketing campaigns across offline and digital platforms.
•    Collaborate with business/product teams to identify customer insights and market opportunities.
•    Assist in launching new products, services, or propositions under the MAI and Emirati umbrella.
•    Ensure brand consistency across customer touchpoints, branches, and campaign assets.

2. Acquisition & Performance Marketing
•    Drive New-to-Bank (NTB) and Existing-to-Bank (ETB) acquisition through digital campaigns & offline channels.
•    Manage paid media (social, SEO/SEM, display, native), and track performance KPIs.
•    Monitor lead & account / product conversion rates and optimize customer journeys for better funnel performance.
•    Leverage analytics to improve targeting, segmentation, and ROI of campaigns.

3. Content & Campaign Development
•    Work closely with agencies and internal creative teams to develop effective communication strategies.
•    Curate culturally relevant content for Emirati-specific campaigns.
•    Support branch-based activations and manage content for segment-exclusive branches.

4. Stakeholder & Agency Management
•    Work closely with Product, Segment, Digital Studio, Website and Compliance teams to deliver campaigns.
•    Coordinate with external agencies to ensure high-quality and timely campaign execution.
•    Manage budgets, vendor invoices, and ensure cost-effective marketing delivery.
•    Liaise with Economic Departments for timely marketing permit approvals.

•    Strong marketing experience of minimum 4 years in banking 
•    Deep understanding of business dynamics, profitability and growth drivers
•    Leadership skills to lead and motivate diversely-skilled teams to achieve business outcomes
•    Entrepreneurial with strong drive to succeed, with commitment & result orientation
•    Creative thinker, strong ideation, good people leader & relentless executor with attention to detail
•    Ability to engage and influence stakeholders in Retail business
•    Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
•    Proven track record in conceptualizing, developing and executing digital marketing campaigns